Rejuvenate Your Skin and Confidence with Carboxytherapy: Insights from Lumisque CEO Lana Kerr
In today’s fast-paced world, achieving radiant skin and optimal wellness isn’t just about vanity—it’s about self-care, confidence, and health. We recently had the pleasure of speaking with Lana Kerr, Founder and CEO of Lumisque, about her groundbreaking work with carboxytherapy and how it’s transforming lives.
From her inspiring career journey to the science behind her innovative products, Lana shares powerful insights on skincare, women’s health, and the importance of living a balanced, fulfilling life. Let’s dive into the highlights from our conversation.
Watch Our Conversation
What is Carboxytherapy?
Carboxytherapy is the therapeutic use of carbon dioxide (CO2) gas to regenerate skin and improve overall health. The process, used for decades in Europe and Asia, increases blood flow, oxygenation, and hydration in the skin.
With the introduction of Lumisque’s CO2 Lift, this once in-office-only treatment is now accessible for at-home use, making it convenient and practical for anyone looking to improve their skin’s elasticity, hydration, and overall appearance.
Fun Fact: Carboxytherapy was inspired by ancient Japanese practices of bathing in carbonic hot springs to heal wounds and rejuvenate skin!
How Carboxytherapy Transforms Skin and Health
Lana explains that carboxytherapy is much more than a cosmetic solution—it’s a health innovation. It addresses several issues:
Anti-Aging: Rehydrates and plumps skin, reducing wrinkles and improving elasticity.
Wound Healing: Accelerates tissue repair, even for non-healing diabetic ulcers.
Vaginal Health: Enhances blood flow and tissue thickness, improving sensitivity and reducing infections.
“Think of it as a hyperbaric chamber for your skin—it revitalizes and rejuvenates at the cellular level,” Lana says.
Empowering Women Through Health and Confidence
Lana’s passion for wellness stems from a desire to help women feel confident in their skin and bodies. She’s breaking taboos around women’s health, particularly in areas like vaginal rejuvenation.
“Women often experience changes in sensitivity, lubrication, and tissue health due to aging or hormonal shifts,” Lana explains. “Carboxytherapy can restore these areas, enhancing confidence and intimacy.”
This isn’t just about aesthetics but empowering women to take charge of their health and relationships.
Skincare for All: Men, Too!
While skincare is often marketed to women, men can also benefit from carboxytherapy. CO2 Lift products are effective for:
Hydrating and rejuvenating skin.
Supporting beard growth by enhancing blood flow.
Improving skin texture without complicated routines.
Lana notes, “Men want results, and CO2 Lift delivers with minimal effort.”
Lana Kerr’s Path to Wellness Innovation
Lana’s journey from finance to wellness is as inspiring as her products. She transitioned from accounting to creating weight-loss clinics before founding Lumisque. Her career reflects a passion for helping people transform their lives through health and confidence.
“I’ve always believed in the power of wellness to change not just how people look, but how they feel about themselves,” Lana shares.
Daily Practices for Health and Confidence
Lana credits her success to a consistent self-care routine. Here are her top tips:
Drink More Water: Aim for at least 3 liters daily to stay hydrated.
Exercise Regularly: Movement is essential for physical and mental health.
Nurture Your Spirit: Incorporate meditation, reading, or journaling into your routine.
“Taking care of your health is the foundation for confidence and success,” Lana emphasizes.
What’s Next for Lumisque?
As a forward-thinking entrepreneur, Lana is always innovating. She’s expanding Lumisque’s product line to address more health concerns while continuing to educate people about the benefits of carboxytherapy.
With her two books, "Secret to the Big O" and "Say Yes to Menopause", Lana is also creating resources to empower women at every stage of life.
Key Takeaways from Our Conversation
Carboxytherapy is a game-changer for skin health, anti-aging, and women’s wellness.
Wellness isn’t just about looking good; it’s about feeling confident and connected.
Proactive health care—starting early—can prevent future issues and enhance quality of life.
Try CO2 Lift for Yourself
Interested in experiencing the benefits of carboxytherapy? Visit CO2Lift.com and use code Julian10 for 10% off your first order.
Connect With Lana Kerr
Website: https://co2lift.com/
Lana Kerr's Instagram: https://www.instagram.com/thelanakerr/
CO2 Lift Instagram: https://www.instagram.com/CO2Lift
Transcript (May Not Be Exact)
Lana Kerr
(0:00) He just celebrated his 60th birthday and a week later he died. (0:05) Nothing seemed to be wrong with him and it just reminded me of the fact that, you know, life is so unpredictable and so you want to, yes, we have to work and you want to make it fun, but you want to live every day as if it's your in the sense that you want to just do good every day, make sure that you're keeping up with your relationships. (0:31) I think when I look at him and I know how he was a hard worker and I think of myself, I want to make sure that at the end of the day what really matters, yes that matters, but what really matters is people really matter and relationships really matter and so every day you want to reach out to people who you love, make them know how you feel about them.
Julian Hayes II
(0:57) Lana, thank you so much for joining me and I always love to start these conversations off by going back into the past, so I'm very curious if we ran into the 10-year-old version of you, would we be surprised at what you're doing now or were there already clues back then that where we would be like, oh I'm not shocked that she's doing what she's doing right now?
Lana Kerr
(1:19) Oh my goodness, that's such a good, to go back 10 years, to go back to how I was 10 years old, (1:25) well I mean I think that I was always very good in school, so I don't know maybe it's a regression, (1:33) maybe you'd expect more from me based on how I performed when I was younger, but I think that (1:38) I've always been a people person, so I've always been in everything, even in school I was in a lot (1:45) of leadership roles, so I think that would lend to my position here, I mean I'm the CEO of Lumisque (1:52) and I've always had the leadership roles in any business that I've been involved in, so I guess (1:58) that wouldn't surprise some people.
Julian Hayes II
(2:01) Absolutely, now I did see that you had a background in accounting and finance and all of a sudden you end up in health, that's two totally different worlds, so I'm curious, was it boring? (2:14) I mean I'm a business major and I ended up leaving it as well and so accounting's very different from health, so I'm curious how did this transition happen?
Lana Kerr
(2:25) So it's more wellness and beauty, I think that, I mean I knew very early on that I would want to (2:31) run the show in something, I think in any business you need to have certain fundamental (2:41) and having an education in accounting and finance has only helped me where business is (2:47) concerned, so that was always part of the plan, it was never my intention to stay for a long time in (2:52) those fields, it was just to get enough experience and meet enough people in that area (2:57) before I jumped into what it is that I wanted and I've always wanted to be in the wellness (3:02) beauty space, so then I went back to school studying nutrition and then opened up a weight (3:06) loss clinic and that's how I went my first and then we grew from there.
Julian Hayes II
(3:10) What is it about wellness that attracted you and that you knew for such a long time that this is where you're going to end up at?
Lana Kerr
(3:17) I've always had a passion for helping people perform or be better, be better than (3:24) they are and one of the things that I felt led to helping people to act differently and perform (3:30) better was their parents and how they felt and their image and how they felt about themselves (3:34) and that was certainly true when I got into weight loss, I mean people (3:37) just changed, some people change careers, some people change relationships, you know, (3:42) because sometimes you choose things based on how you see yourself, so when you feel better, (3:49) you make different choices, so that's what really helped me to have the passion for the wellness (3:53) and the beauty and the image industry.
Julian Hayes II
(3:57) Yeah, wellness, health, fitness, all that, it's very (4:01) much an emotional thing as well and I've seen that as well myself where it seems people's life (4:07) just changes, not in the way that you expect, all of a sudden new careers take place, new revelations (4:12) take place, it's almost like by losing the weight, they also release a lot of different emotional (4:17) traumas and other things like that as well, which has been very interesting.
Lana Kerr
(4:20) Yes, for sure, I've seen (4:22) that to be the case over and over and even in my own, you know, before I started my first weight (4:28) loss center, I used the treatment for myself and it's amazing how that can affect your (4:35) confidence, I mean, I thought I was confident before but when I got into this other level (4:40) of fitness and, you know, even in terms of being lean, it just made me, it changed me in some way (4:48) and that's what it does for so many people, especially if they have a lot, you know, a lot to (4:52) lose and then they change, they really, you know, evolve into this better person that enjoy getting (5:01) to know, you know, and they, we've, and I have long-term relationships with a lot of those people (5:05) that I personally helped myself.
Julian Hayes II
(5:07) Yeah, and so you mentioned opening up several weight loss clinics with your husband and I always like to ask this question whenever I can, how is it working with a spouse and what are some advice about that?
Lana Kerr
(5:19) It's definitely challenging and I'm married now 27 (5:23) years and we've always done business together, it's something that you, it's an art and we have (5:28) made certain, you know, in our relationship certain grown rules, for instance, we, you know, how we (5:34) speak to each other at work is we definitely base it on respect, so I'm treating him and he treats (5:40) me like we're dealing with another person not in a relationship, so you're going to deal with them (5:45) with a level of respect and not take them for granted, that's one.
(5:50) Also, two, in the ground rules (5:51) and coming home because it can occupy so much of our lives when we do it together, we have made (5:57) certain ground rules that we will talk business again in our offices at home, so when we leave (6:01) and we're working out of home then in our offices we'll talk work, we won't do that in our (6:06) family room or in our bedroom, so we have delegated certain places in our house to talk business (6:11) and that when we're out of that room then we can resume our better relationship which is (6:18) husband and wife and that has worked.
Julian Hayes II
(6:21) I like that advice, I like that advice. (6:24) So now transitioning to kind of what you're currently doing now, I'm curious, first and foremost, what's the, I always love to hear this, what's the inspiration behind the name of the company?
Lana Kerr
(6:33) Oh CO2, well Lumisque is the (6:35) name of the company which means light and that's, you know, when you bring light to the skin, everyone (6:41) wants, you know, you don't, you turn on a light when you're on, you know, in a setting like this, (6:47) so brightness to the skin just reflects health and youthfulness, but CO2 Lift which is the brand (6:54) name, it's just really because it's the action of CO2 gas and when that, what that does to your body (7:00) lifts, so people think of a facelift, so they think of, you know, everything when you get old or falls, (7:05) it's just CO2 regenerates the skin, so it almost lifts any skin that is applied to, so that's kind (7:11) of the name behind the brand.
Julian Hayes II
(7:13) Now I did see that it was, how did you even discover this? (7:18) I thought it was in developed in Japan and so how did you get even connected to this type of world?
Lana Kerr
(7:24) Let me (7:24) tell you something, I feel so blessed with this discovery, but we were actually looking at carboxy (7:29) as a way to, you know, when we were really investigating what type of treatments do we (7:36) use on skin that's going to separate us from everyone else who is doing skin, because when (7:41) we were doing our weight loss, we used and I know it's the whole ozempic craze, right, but then it (7:48) was HCG, so we used, we were the first in the Tri-County to use HCG for weight loss which was (7:53) very effective, so we wanted something different and unique as our HCG program was and so just we (7:59) would interview people whose skin looks great and we discovered carboxytherapy which I'd never heard (8:05) about, so we like to bring new things to people, so just doing research, the typical way that people (8:11) were used to doing carboxy was with a needle, so you need a doctor, there's some downtime, (8:16) there's some discomfort, so we're just looking for other ways. (8:18) Japan is known for its carbonic hot springs and they're also known in terms of developing things that are, you know, their technology for skin is very different, so we just look there and we had some friends who knew the scientists who discovered the gel delivery system which we were introduced to and then we've gotten a relationship and now we have the exclusive rights to that technology.
Julian Hayes II
(8:43) That's pretty cool how that stuff works and I guess let's dive into exactly what this is because probably to some of the listeners this may be something that's pretty new and they haven't heard of it and so I guess a great area to start is what exactly is carboxytherapy and how does it even work?
Lana Kerr
(9:02) So carboxytherapy is a therapeutic use of CO2 gas to regenerate the skin. (9:08) It's been used for, I mean it dates way back to the samurai warriors would use carbonic hot springs, they would bathe in it to quickly heal their wounds. (9:18) So they actually developed the gel delivery system.
(9:22) When you mix these two packets together it creates CO2 gas and how do we know that it's actually doing it? (9:28) We looked under the skin with a video capilaroscopy machine similar to doing a biopsy and we could see the action of the CO2 gas, it's affecting microcirculation. (9:36) In fact, it improves microcirculation 28% after just the first application.
(9:42) So what happens when CO2 goes into the skin? (9:44) A very natural process takes place called the Bohr effect where CO2 would be unloaded by the hemoglobin curve. (9:51) Hemoglobin would unload the oxygen and pick up the CO2 gas and that's pretty much what it's doing.
(9:56) So oxygen, as we know, heals everything. (9:59) Oxygen comes along, increased circulation, increased nutrition, so it's bringing all your growth factors and exosomes to the area that is applied and we know that that's going to help to regenerate the skin. (10:09) So just to kind of give your listeners an idea of what we're talking about, if you put carboxy gel on a non-healing diabetic ulcer, it will actually close it in as little as eight days with four applications of the gel.
(10:21) That's how quickly it regenerates tissue.
Julian Hayes II
(10:24) Oh wow, that's pretty impressive. (10:28) Why is this not more known?
Lana Kerr
(10:32) Well, like anything else, I mean it's a process, I mean it's not FDA approved. (10:37) The injectable was not FDA approved in the United States, so it was used in Europe and in South American countries. (10:45) So people weren't familiar with carboxytherapy.
(10:49) So first, that was one of our biggest challenges when we started is helping the KOLs, helping the doctors to understand what carboxytherapy is and of course before we even launched, we had certain key opinion leaders who were using it to see how it worked in their practice and they loved it. (11:05) We got such a great reception, so we launched it in 2016 and when we started, we first looked at it just in terms of anti-aging because that's what, you know, how does it look immediately on the skin and that's because it has such an immediate effect. (11:17) People who had, you know, dry wrinkles, dehydrated skin would see a difference and when, you know, I always use the analogy of a grape and a raisin for people to understand what one of the properties of CO2 is doing, which is hydration.
(11:32) We think of what's the difference with a grape and a raisin, it's the water content. (11:36) You know, grape is plump, it's smooth, it's bouncy and then when the water leaves, it turns into this raisin, dried up and that's kind of how our bodies operate. (11:46) We start off with this beautiful grape-like skin and then we turn into this raisin.
(11:50) Unfortunately, we have the technology that delays that, but CO2 carboxy, that's one of the things it does very effectively. (11:56) It rehydrates the skin, so it makes your skin glow, so the fine lines and wrinkles will be removed and it's happening very quickly, but also too, it's increasing the elasticity, the collagen to the skin, so the thickness of the skin is what people are seeing when they use it.
Julian Hayes II
(12:14) So, and I think what you're known, what this product's most known for is with women and helping the areas of the vagina, right?
Lana Kerr
(12:24) No, no, no. (12:27) Okay, so it started off with the face. (12:30) In fact, that was developed after the fact.
Julian Hayes II
(12:33) Okay.
Lana Kerr
(12:33) People know it for the face and the neck and the hands. (12:36) Then it went to plastic surgeons that they're using it on body treatments, labia, sorry, tummy tucks, you know, they're using it for breast augmentation or for breast lifts, they're using it for when they do arm lifts, when they do lipo under the chin, different parts, plastic surgeons use it. (12:54) What made them see that this was something that could be used when after we did our wound healing study and they saw how fast the skin recovered.
(13:03) So they think of it as a hyperbaric in a box. (13:07) That helped me to understand how it would help with the vagina and the vulva because one of the things, how aging affects that area, it slows down blood flow, which then slows down sensitivity. (13:21) It slows down the rebuilding of that tissue.
(13:23) So it becomes thinner. (13:24) So that's what helped me to understand this would be a great application for carboxy. (13:30) And then one of our advisors is a gynecologist.
(13:34) And that's how we started the pilot study, which then we could see that conclusively it helps with that area as well.
Julian Hayes II
(13:41) Okay. (13:41) Okay. (13:42) That makes sense.
(13:43) And one of the, I guess the big differences here is what's the difference between in office with a lot of these procedures and then as you mentioned, you can do this at home. (13:56) I see. (13:56) I hear, I hear convenience.
(13:58) That's obviously one of the things, is everything else the same or is it even a safer application to do at home instead of just, you know, all the injections and stuff in the office?
Lana Kerr
(14:09) Well, carboxy can be done, as you said, in the office. (14:13) Why would a provider give it in the office? (14:15) Because it has to stay on the skin for four to five minutes.
(14:18) It depends on the procedure that they're using it with. (14:20) Oftentimes, if it's post, for instance, RF microneedling or post laser, they'll apply it to the patient's skin and send them home and the patient will remove it at home. (14:30) And then they'll give them additional treatments so that they can continue the treatment for the next couple of days.
(14:35) So that's, but the difference within office is, I guess they're just having someone apply it. (14:40) I like when, I like the results I'm seeing when it's done in the office with them. (14:45) See an esthetician is doing it for their skin.
(14:46) It just, it, it, it, they're doing other procedures along with it. (14:50) So it looks even better, but you can apply it at home just as much as you can apply it in the office. (14:56) The convenience, especially when you think of the vulva vaginal application, it's, I think women prefer doing something like that in the privacy of their home.
Julian Hayes II
(15:05) And is this something for women of a certain age, or is this something for maybe a woman, even at 30 years old, or are you waiting for certain types of symptoms and things to come up before it's something of benefit?
Lana Kerr
(15:18) Great question. (15:19) I think that in the United States, when you look at how skin, even skincare, you know, we wait till on an average, you know, and I think it has changed based on just education. (15:33) TikTok has really changed the way younger people are starting to take care of their skin.
(15:38) But by taking, starting at an early age with even skin, you actually delay or stave aging. (15:46) I saw a presentation once by dermatologists where they had a set of twins, identical twins. (15:53) One started with her when she was in her 20s, and the other twin started when she was in her 40s.
(15:59) Now, when you look at their skin, they both look great, but you can tell that the one who was doing, who started earlier actually looks a good 10 to 15 years younger. (16:08) That's what's on the skin. (16:09) So aging affects our genitals as well.
(16:14) It affects our functionality. (16:16) So I like to, we encourage women to start earlier, just like how we're starting with, they're doing baby talks or they're doing, they're starting dermatology, going to a dermatologist earlier or skincare professional earlier, the same with our vulva vagina. (16:29) You can actually improve by improving circulation.
(16:33) You are improving sensitivity and the pleasure that a woman gets, even if she's younger, because we know that circulation slows down from 25. (16:43) So if a woman, once she's, once she's a woman, she can actually start using the product. (16:48) I think also too, some physicians are using it for painful periods.
(16:52) They're using it for women who are, um, who are, who had babies, who they're younger to, to help with recovery after, and even in the delivery, because it's making the tissue down there more elastic. (17:05) So they prevent, it prevents tearing. (17:07) So this product we're talking about specifically the CO2 lift B can be used from the time you start your period.
Julian Hayes II
(17:15) Okay. (17:16) And so, um, and I, I imagine with something like this, that the reason why it's important is because, you know, a lot of that, especially for women is it's an issue of affecting their confidence and it can affect their relationship. (17:31) And if they don't feel confident there and they're married, then that's going to decline.
(17:35) And then, you know, that leads to a whole cascading effect. (17:38) Are those, so I guess in this question here, what are some of the things that you did notice with, with, with women and, and, um, how it improved all these other areas of life?
Lana Kerr
(17:48) Yes. (17:49) Okay. (17:49) Great question.
(17:50) Okay. (17:50) So first of all, so we established the fact that women can use it after their cycle, right? (17:56) Um, but what are some of the benefits that women are seeing?
(17:59) Well, for one, remember, we're talking about not just external, so not just an aesthetic look, we're talking about functionality, right? (18:06) So with women, even younger women are experiencing, some people may have difficulty, um, getting orgasms, or they may have to find difficulty even with enjoying penetrative sex. (18:21) Those women are going to see a relief.
(18:23) Why? (18:24) Because for a member now, when you, the clitoris needs blood flow to operate optimally, just like the penis, you know, and so many women are having sex with flaccid clitoris. (18:35) A man wouldn't have sex with a flaccid penis.
(18:38) This, by engorging this area and keeping it healthy, women are able to experience pleasure optimally by starting younger. (18:45) That's one, right? (18:46) Also too, there's so many things that will dry that cavity.
(18:51) If a young woman is on antidepressants, or if she's even on medicine that helps to dry for nasal passage, allergy medication, it's not only drying that passage, it's affecting down here, so lubrication. (19:04) So you, if you're creating natural lubrication, healthy sustained lubrication, that's another area that women will get pleasure. (19:12) When the tissue in the vagina is very similar to the tissue under the eyes, it's very thin, and it shows aging first.
(19:20) So if you can, in there, in the vagina, that tissue gets thinner, eventually it leads to drier, painful sex. (19:27) Remember, the CO2 rebuilds that tissue very quickly. (19:31) When they look with a biopsy, or they do biopsies with tissue, for these women that have done 10 treatments, that is 10 times thicker.
(19:40) So they're going to, so women are going to experience more lubrication, more orgasm, less painful sex. (19:47) They're going to experience less infections. (19:49) When women in their 30s and 40s, start getting more infections, typically because the pH changes, because hormonal changes they start experiencing, they will get a rebalance, and so they will eliminate a lot of the infections that they're getting.
(20:02) So those are some of the benefits that a woman will get. (20:03) Also too, I think that we as women have very few sexual cues, right? (20:08) So by the act of taking care of that, because once you do a series, then you just do it monthly to maintain, it just kind of puts that top of mind, and makes you, a woman, feel more comfortable, will know, and more confident.
(20:22) And that way she will initiate more. (20:24) She'll be more open to connecting in that way with her partner, which improves the relationship, not only with themselves, but with the person too.
Julian Hayes II
(20:35) And so you mentioned the treatments and 10 applications, right? (20:39) So how does that go? (20:41) Is it every week or every two weeks?
(20:44) Would you do that? (20:45) What's the structure for that?
Lana Kerr
(20:47) So depending on the symptoms, a woman will do five to 10 treatments within two weeks. (20:53) So if she's doing the 10, which is a loading dose, she would do it every day. (20:57) She could stop the weekends, or she could just do straight through the weekend, but you want to do it within two-week period, or if she's doing five within a week, right?
(21:04) And then she'll notice a difference. (21:06) Her partner will notice a difference. (21:08) Then to maintain it, then she needs one application a month.
(21:12) Now, how does the application work? (21:14) She's going to mix, just similar to what they do for the face. (21:16) They're going to mix it, and I'll just stop, rewind to say this, the difference with the one that's done on the face and the body, and one that's for the vulva, vagina, is a pH.
(21:26) So the pH is a little different, as well as it's a slight different formination that's going to handle infections that come along with this area of our body. (21:34) But she will do, she'll mix it in a bowl, pull it up in a, like an applicator. (21:40) It looks kind of like when you're applying a tampon, that's how she'll apply it.
(21:45) Two-thirds of it will, or three-quarters of it will go inside, and then the last quarter will go on the outside. (21:53) She'll put on a Paxiliner and go to bed and wake up in the morning, and it will be fine. (21:57) There's no downtime, there's no pain involved, it's a very pleasurable, comfortable treatment.
Julian Hayes II
(22:04) Okay, and so you mentioned pH, so this is helping maintain the proper pH. (22:10) Now, are there other, I guess, lifestyle factors that is affecting the pH as well, that women can be on the lookout for?
Lana Kerr
(22:21) Well, when your pH is, I'm sorry, just repeat the question. (22:25) What's the question?
Julian Hayes II
(22:26) Yeah, so the pH, the pH is very important, and you mentioned that that's different. (22:29) And a lot of times, I think to my knowledge, sometimes infections have come from an off-balance pH. (22:35) So is it just, so can women just rely on this to restore optimal pH, or do they have to do other things outside as well?
Lana Kerr
(22:42) Well, just this, I mean, I've, I mean, I talk to women about this all the time, and women who have, for instance, suffering from reoccurring, reoccurring BV, for instance, they found they're not getting it at all. (22:53) So this basically, it keeps the tissue healthy, keeps the blood flow, keeps the pH balanced. (22:58) So that's, even for that reason, a woman should use it.
(23:01) But there, again, but you want to still consider the other areas that will be affected if you don't use it. (23:08) You're going to eventually, sensitivity is going to decrease, that tissue is going to get thinner. (23:12) Why not try to prevent it, you know, as opposed to when you start experiencing that, now to reverse it.
(23:19) Yeah, and I think what, I think it's challenging with this area because you don't have like a snapshot of a picture. (23:25) You don't remember until you remember. (23:28) So you can't say, oh, it doesn't feel the same.
(23:30) It's just eventually, this is so gradual that you're not necessarily noticing the difference until you remember when you experience it. (23:38) Oh my goodness, I forgot how good this felt.
Julian Hayes II
(23:40) Dr. Justin Marchegiani Yeah. (23:40) It's, it's, uh, it's, it's kind of a microcosm of how I look at health in general as well. (23:46) Because a lot of times, we're very, it's very, it's a very reactive thing of how a lot of times mainstream looks at health is.
(23:52) We don't really think about addressing anything until it hits us, until we're actually affected, or we go to the doctor and get some lab numbers. (24:00) And then we see, oh, I need to do something. (24:01) We don't just think about, why don't I just do something now, and then it won't be an issue later on.
(24:07) If I know it's inevitably going to happen, or become a potential issue, why not just take care of it now. (24:13) And I would also think that maybe sometimes it's maybe a taboo subject, or maybe sometimes women might feel a little embarrassed by it. (24:20) I don't know.
(24:22) I would just imagine that because a lot of times people won't openly talk about this.
Lana Kerr
(24:27) It's true. (24:28) I mean, especially, you know, you look at even the name, I was talking with this cosmetic gynecologist, and he was bringing up the name, and I'm maybe if I'm not saying it correctly, the word, the the medical term for vagina is, I think he said it was pedendum, which means shame. (24:47) So you think where it's coming from, you know, there's a lot of shame where that has come from for a woman.
(24:53) So it's just really in the last few years, I think, feel like women now have permission to talk about this and to feel that they can, pleasure is not a bad thing for them to experience, you know, or to even admit to experiencing. (25:06) So it's almost like, we have permission to talk about it. (25:09) So because of that history, it's true, women are not open to talking about it, generally speaking, as again, I think it's changing.
(25:18) So it so we don't know a lot of the things because we're not talking about it. (25:22) We don't talk about the fact that, you know, our pleasure will be decreased with the decrease in blood flow. (25:29) No one is really talking about that.
(25:31) So they don't know, you know, more and more today, they're talking about hormones and how they impact, you know, our health and our sexual health as well. (25:40) And so now we're more open to talking about hormones and women, many women are using hormones, which I'm a big advocate for if you're able to, I started on hormones when I was 45. (25:51) But it's just even the fact that I started on hormones didn't mean that I didn't see a decrease in the quality of sex, even though I was taking hormones.
Julian Hayes II
(26:01) And I also think that by addressing this area, you're going to strengthen a relationship. (26:05) And that's one of the keys to a long lasting relationship, at least when I've read, I'm not married yet. (26:11) So can't speak fully on that.
(26:13) But I would just imagine that that's intimacy is a very big part of a relationship sustaining over the years. (26:18) And, and a lot of times, if this breaks apart, that bond breaks apart in couples. (26:23) So I feel like this is doing so much more than just a health, but it's also strengthening a relational bond, which is keeping a family intact.
Lana Kerr
(26:32) Yes, for sure. (26:33) For sure. (26:33) And the relationship with yourself, too.
(26:35) I think when you connect with yourself in that way, it centers you, it grounds you, it's a stress reliever. (26:42) I mean, even just having good sex orgasms are, it's healthy for you. (26:47) It's a stress reliever.
(26:48) It, it, it, it helps you to stay healthier, you know, so I just knowledge of that changes the way women see sex, and so how they're going to take care of their genitals.
Julian Hayes II
(27:02) You've mentioned also hormones, I'm curious about like hormone replacement therapy, would it be, can these things go together? (27:10) Or does it have to be one or the other?
Lana Kerr
(27:12) Yeah, as I just mentioned, I started hormones when I was 45. (27:17) And I started noticing a difference with the quality of sex when I was around 47, 48. (27:23) So even with that, you know, I'm now 53.
(27:27) I use this every once a month, I use it to change at least once a month to maintain. (27:33) And it has changed. (27:35) I mean, I have I experienced things that I really truly don't even remember experiencing in my 30s.
(27:40) So it's, it's definitely a plus in terms of how you feel about yourself. (27:47) And again, in your relationship with your partner.
Julian Hayes II
(27:51) So when we're thinking about the face and the application of the face, is it the same process, the same amount of treatments? (27:58) Or is it? (27:58) Or is it going to be a little different?
Lana Kerr
(28:00) Okay, great question. (28:01) It's a little different. (28:02) So the face is when we did our clinical study, what we saw is that after six applications within a month, and then they looked evaluated the skin, the skin improved 26% in elasticity, and even continue to improve with the next three weeks with non use.
(28:23) So what we've seen is that and what we suggest is for loading dose of at least six done within the month, and then you can maintain with monthly treatment, it's going to help all your other skincare products work better. (28:35) Because again, you're bringing back the thickness of the skin, you're bringing back hydration, circulation, so you're going to improve so that you benefit from your, your other skincare in a much better than you were before.
Julian Hayes II
(28:50) Okay, so now for men, men, I'm sure some of the men that are listening right now, think, okay, what does this have to do with me, but men's skincare is important as well. (29:00) And you also have a men's skincare line as well. (29:04) And so I guess one of the first things is how do you convince men to take care of their skin?
(29:11) And why is it important? (29:12) And that it's not like a something just for women?
Lana Kerr
(29:15) Yeah. (29:16) Ah, well, I you know, I have two boys at home. (29:20) I mean, they're men now.
(29:22) So 23 gonna be 24 and 21. (29:25) And then my husband, I can definitely see a difference in generations. (29:28) Like my husband is, his generation, very minimal skincare, whereas my sons because I don't know, as again, I think TikTok has changed a lot of the games.
(29:38) I mean, you see, I mean, they're so religious about doing their monthly CO2 treatment, I don't even have to, I don't say anything, they just do it on their own. (29:47) But I think what makes you too appealing for men is the fact that they don't have to do it every day. (29:53) Right?
(29:54) It's actually a very comfortable treatment to be done for them to do it for themselves or for their partner to do it to them. (30:01) And they're going to see the results of it. (30:03) And they can use it with hair on their face.
(30:04) And a lot of men are have hair on their face. (30:06) So this helps for their, you know, for men who are trying to grow thicker beards, it even helps when after they microneedle, they can use a CO2 lift. (30:14) Again, it's going to increase blood flows is going to help thicken the hair there.
(30:17) That's what it is that they want to do. (30:20) So how do you convince a man? (30:23) It's very hard.
(30:26) I mean, but I think just making him see how easy it is and how really it's going to help their skin to stay above them. (30:34) So many men are getting Botox right now or any kind of toxin in their face, but it's going to help their overall appearance is going to stay above wrinkles is going to help them to stay longer. (30:44) And it's just one treatment a month to maintain that.
Julian Hayes II
(30:48) I saw you had some other products as well for men on there as well. (30:52) Can we go into a little bit of some of those as well?
Lana Kerr
(30:55) Yeah. (30:56) I mean, it's the same products that women are where we just kind of make sure to show the man what they can do. (31:01) But we have our defense, which has abscess apple stem cells in there.
(31:07) That's something that they could quickly put on after they wash their face. (31:11) And that's going to help to keep their skin supple. (31:14) But then also the moves, the carboxy moves, which is great.
(31:18) Some men are using it in their hair to for again, for thinning hair, because again, it's blood flow. (31:23) So it's the easy thing on the face. (31:25) My husband uses it to just easy wash his face.
(31:29) He will use the moisturizer, which is our carboxy daily. (31:33) He won't do the defend. (31:35) Maybe at night, I'll say, did you do this?
(31:36) And he'll do it. (31:37) But the moisturizer, which is almost a daily dose of CO2 is a is very effective as well. (31:43) So that's one that they can use often.
(31:46) And of course, we have the glow facial oil that they're using when they have beards, because it's going to make their beard softer. (31:54) And who doesn't want that?
Julian Hayes II
(31:57) Yeah, I mean, I would love to grow a full on beard, but I cannot. (32:00) So unfortunately, what I have on my face is the most normally I cut it off. (32:03) So I've given up on that dream.
Lana Kerr
(32:07) That's one of my sons. (32:08) I told him it was going later on.
Julian Hayes II
(32:10) But yeah, yeah, I didn't I didn't start getting facial hair until until my 30s. (32:16) It's a very long time. (32:17) So but it has its benefits.
(32:19) It has its benefits. (32:23) And so I'm going to shift topics a little bit. (32:25) And so I'm curious as a as a founder and CEO, how do you balance family business and your personal well being?
Lana Kerr
(32:32) Balance is such a hard word. (32:33) I don't think that's a word to use. (32:36) I think, you know, I've always given this analogy of, you know, where you have this, this jar.
(32:42) And if you put the sand in before you put the rocks, you can't fit everything inside. (32:47) But if you put the more important things, which are the rocks, then you can throw the sand and all the sand can go around For me, I just keep priorities, priorities. (32:56) And what I mean, I keep a priority on my, my spiritual, my emotional, my mental, my physical.
(33:02) And that's something that I do kind of take care of early in the morning, along with my own routine, and then working out in terms of and then I start work. (33:12) And I just I'm just very organized. (33:13) And I'm very goal oriented.
(33:15) That has helped me to be able to do what I can do. (33:19) And then after that, I then I go to make sure maintain my more important life, which is my family life, because you can do everything and have everything. (33:27) And if you don't have a good family life, what's the point?
(33:30) So that's kind of what I've done.
Julian Hayes II
(33:33) And so you also have two books as well that we talked about offline. (33:37) And so let's give a brief snippet of each of those.
Lana Kerr
(33:40) And so, yeah, I mean, the first one that I did was secret to the big O, it was really in that book, it's just a small, it's a ebook, really educate women on their anatomy, as you know, you think a woman would know, but some women, including myself really didn't look at it until I was in my 30s. (33:58) You know, so just to kind of give you an understanding of what's happening on there was a function that helps you to understand what happens with when you start aging, and how it affects different areas. (34:10) And then we go once we do that, we go into what you need to do to be able to get more pleasure, then we can give a solution as to what you can do to combat aging, then we have one called say yes to menopause.
(34:22) Because I, you know, many women look down on this time of life. (34:26) And I feel that this is a great time of life for women, you know, most of our most of us have raised our kids, you know, we're reached a certain part in our career, and we have more confidence. (34:36) So then why should we catch up to that?
(34:38) Yes, our hormones are decreasing, but we can improve that we can improve all the areas, the negative part of aging, because we know how they experience and if we couple that together, what a powerful time that is. (34:48) So that's what that goes into.
Julian Hayes II
(34:51) You know, I see that as well, just about how people look at age in general, and it's like something that people fear that the number on the but I see experience and wisdom that you accumulate in, and that you get better, you get better at everything, because you have so much knowledge and wisdom that you can apply and use, you can get better if you use that knowledge to really give you wisdom.
Lana Kerr
(35:14) Some people, as old as they are, met some, some people, men and women that really haven't used their experience to improve the way they do things. (35:22) But certainly we have the experience, you can't buy it. (35:25) And so you use and I think deep down and help help you to make better decisions.
(35:29) Yes, for sure. (35:30) Aging is a plus.
Julian Hayes II
(35:33) And so I'm curious, what keeps you excited these days? (35:37) What are you most excited about?
Lana Kerr
(35:39) What keeps me excited? (35:43) What keeps me excited? (35:44) I always I mean, I'm, as I mentioned earlier, I'm very goal oriented.
(35:48) And we said, we set goals at the end of the year, and then we break them up into quarterly goals. (35:52) So because I break them up to shorter goals, and then from those quarterly goals, I break them down into monthly, and then I know weekly. (35:58) So I, I look at what I need to do in all areas of my life, not only in business, that way I break up my personal things, and I break it down into the year, the quarter to the month.
(36:07) So because I keep focused on that, it keeps me excited working towards those goals. (36:11) And then I reward myself, I reward myself with a weekend here or this, we have I have different reward system depending on what it is that I'm trying to accomplish.
Julian Hayes II
(36:20) That's an interesting thing. (36:21) Because I think a lot of times, founders and entrepreneurs, they almost a gluttony for punishment or just never wanting to take the foot off the gas pedal and or thinking that they can't take time for themselves and really treat themselves. (36:37) But I imagine when you have a reward system, it's almost like being a little kid, whereas you used to say, if you do this in school, or if you do this, right, then you're going to get this toy and that kind of thing.
(36:46) And so I think that almost is rewards you the carrot and a stick. (36:50) Is that kind of what it does for you?
Lana Kerr
(36:52) Yeah, it does. (36:52) Because you know, for me, a lot of times it's experiences. (36:55) So travel.
(36:56) So I mean, at the end of the quarter, I plan a trip, depending on where I reach in terms of my goals, the trip will be different. (37:04) You know, instead of going here, I'll go here. (37:07) Instead of just experiencing this, I'll experience this plus this.
(37:10) So it gives me a reason to really work hard to accomplish it, because I know that I'm looking forward to this type of experience.
Julian Hayes II
(37:18) So different tiers out here, I think I'm gonna adopt that. (37:22) Whereas, you know, higher, middle, lower, right, this different tiers, right? (37:26) And if you really go all out and hit the all the goals, and you get this top, top, top, top tier.
Lana Kerr
(37:31) I like that. (37:33) When I started my earlier on in my business, I couldn't do it every quarter, because again, I was working so much harder, but I would break it up here to two. (37:41) So like when you're in school, I used to look forward to summer holidays.
(37:44) And then winter holidays, I kind of did the same thing, except it's not a long, that long of a period of time, but a weekend. (37:49) And what I'm going to do in that weekend depends on what it is that I accomplished.
Julian Hayes II
(37:54) Interesting. (37:55) And so I saw on your Instagram that you're the first thing you have is be better every day. (38:00) So I'm wondering, what are two to three things that you consistently do every day to become better?
Lana Kerr
(38:06) Okay. (38:07) So I mean, again, I what what makes me be better is how I feel. (38:12) So I do try to work out every day, like first thing in the morning.
(38:17) Or if I don't, I do it at lunchtime. (38:19) So I, that's always my intention to work on my physical self. (38:24) But then I work on my emotional and mental self.
(38:27) And how do I do that I do, I'm into Bible reading, I do meditation. (38:33) And I also read a lot of books. (38:36) So currently, I'm reading this one, I just started this in terms of the four quarters of your life.
(38:41) So in fact, let me tell you the name of it, I just think it's such an interesting thing. (38:46) But yes, I try to read that also helps me to, to be able to put in positive things, because you're always surrounded by such negative things, you know. (38:58) So I'll tell you, it's called, well, it's called the fourth quarter.
(39:05) And it's by Alan Hunt. (39:07) And I just started reading that one. (39:09) Okay, you kind of divide up your life into quarters.
(39:12) So I'm in the third quarter of my life. (39:14) And how do you set yourself up to make sure that you when you get to the fourth quarter, that is everything you need it to be. (39:19) So that I think that's an interesting, interesting one.
(39:21) But I read, I read a lot, too.
Julian Hayes II
(39:24) Yeah. (39:24) And so we are almost in the the last quarter of the year right now. (39:31) And so I'm curious, what's been maybe one or two big revelations for you this year that big aha lessons for you?
Lana Kerr
(39:39) Yeah, we're going we're still in the third quarter. (39:41) What has been an aha lesson? (39:44) Huh?
(39:45) That's a great question. (39:47) I don't necessarily know. (39:48) It's a lesson.
(39:51) Huh?
Julian Hayes II
(39:52) Or maybe a reminder.
Lana Kerr
(39:55) Well, you know what, what what I'm reminded of, and I had had a couple weeks ago and experience a friend of mine, she was one of the first persons I met when I came into industry, in great health, he just celebrated his 60th birthday. (40:10) And a week later, he died. (40:13) Nothing seemed to be wrong with him.
(40:15) And it just reminded me of the fact that, you know, life is so unpredictable. (40:21) And, and so you want to Yes, we have to work and you want to make it fun. (40:26) But you want to live every day as if it's your last in the sense that you want to just do good every day and treat your, you know, give you make sure that you're keeping up with your relationships.
(40:39) I think when I look at him, and I know how he was a hard work, and I think of myself, I want to make sure that at the end of the day, what really matters? (40:48) Yes, that matters. (40:49) But what really matters is people really matter.
(40:53) And relationships really matter. (40:55) And so every day, you want to reach out to people who you love, make them know, make them know how you feel about them. (41:01) I think that that's important.
Julian Hayes II
(41:06) And the last question here is, if somebody walks up to you in a coffee shop, and they asked you, what are three things that I can do to start improving my self image and becoming the best version of myself? (41:17) What would you tell them?
Lana Kerr
(41:19) I would tell them to first of all, make sure you're drinking enough water every day. (41:24) I mean, I'm a big advocate of a gallon a day. (41:27) So you're trying to get in at least three liters by 12.
(41:31) That's one. (41:32) The next thing they don't want to underestimate the value of exercise. (41:37) I think even just walking every day, just movement of your body is another thing to help you to, to feel and be better.
(41:45) And then also to you don't want to neglect your spiritual and emotional need. (41:50) So figure out that what that is for yourself and make sure to take care of those three areas of your life.
Julian Hayes II
(41:57) I like that. (41:58) Love that. (41:58) That's a great tie in, Bo, to this awesome, awesome conversation.
(42:02) I got to learn a lot in this conversation. (42:04) And so where can listeners keep up with you at and, and all the latest adventures and things that you're learning and doing and everything?
Lana Kerr
(42:13) Well, I have my personal Instagram, the Lana Kerr, which I'm good about responding to DMS and people ask me questions all the time, but that's but also to our Instagram handle for this company is at CO2 lift and at CO2 lift V for just information on that end. (42:31) I know that we said that we talked about it before, but if any of your listeners want to try the CO2 lift, we're going to create a code for them and Julian 10 for 10% off. (42:43) And, but again, to reach me, I think Instagram is the best way to do that.
Julian Hayes II
(42:48) Awesome. (42:48) And I will have all that in the show notes in case somebody is running, driving, or just doing something right now where they can't stop. (42:54) And until next time, listeners out there stay awesome, be limitless.
(42:58) And as always go be the CEO of your health and your life. (43:02) Peace.
