Jason Yarusi On How to Transform Your Life, Mind, and Live 100
In the latest episode of our podcast, we had the privilege of speaking with Jason Yarusi, a multifamily real estate expert, podcast host, athlete, and dedicated family man. Jason shared his inspiring journey from working in bars to managing over $245 million in real estate. He also dove into his philosophy of living a 100 lifestyle, self-discipline and achieving your perfect life by setting clear goals and taking consistent action. Here are the key takeaways from our conversation.
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Setting Clear Goals and Understanding Your Why
One of Jason's most impactful messages was defining what a perfect life means to you. He emphasizes the need to break down your goals and understand their underlying reasons. For instance, if you want to have a million dollars, ask yourself why. You might need a specific annual income to live the life you want. Understanding the actual reasons behind your goals can help you create a more focused and achievable plan.
"We can't know where we want to go unless we know what that actually means to us. Break down the why of what it is, right? So you say, okay, I want to have a million dollars. Well, why? We may break that down and find that you need $146,000 a year. That may be all you need." – Jason Yarusi
Self-Discipline and Accountability
Jason believes that being selfish and accountable to yourself is crucial to leading and helping others. He shared his journey of self-awareness, highlighting the importance of recognizing and changing habits that aren't producing the desired results. By being truthful to yourself and making necessary changes, you can set yourself on a path to success.
"The hardest thing I had to learn was that you can work hard just for the sake of working hard, but if it's not producing the results you want, you have to be self-aware and be truthful to yourself that, okay, you have to make change." – Jason Yarusi
The Power of Consistent Action
Jason explained that confidence comes from action. Whether running a marathon or succeeding in real estate, taking small, consistent steps is critical. Start with what you can manage today and build on that. This principle applies to all areas of life, from fitness to business.
"Confidence comes in the action. The results come from that, but confidence comes in the action. If I get out there and I say, you know what, I want to run a marathon and I've never run before, I'm not going to be confident to run a marathon. But if I start by walking around the block, then the next day two blocks, I'm building that confidence." – Jason Yarusi
Balancing Family and Personal Goals
Jason shared his approach to balancing work and family life, emphasizing the importance of setting priorities and being present in the moment. He believes delaying gratification is essential, but enjoying the present and making the most of your time with family is equally crucial.
"If I'm constantly delaying experiences with my family, waiting for some perfect future, then I'm missing out on the whole purpose of life. The goal for us was to get back our time so we could have time to commit to our family to do the things we want to do." – Jason Yarusi
Real Estate and Business Insights
As an expert in multifamily real estate, Jason shared valuable insights into the importance of understanding the market and being patient yet aggressive in your investment approach. He also highlighted the significance of surrounding yourself with the right people and mentors who can provide guidance and help you achieve your goals.
Final Thoughts
Jason Yarusi's journey and philosophy offer valuable lessons for anyone looking to unlock their potential and succeed. You can create a fulfilling and successful life by setting clear goals, being self-disciplined, taking consistent action, and balancing your personal and professional life. Whether you're an aspiring entrepreneur, real estate investor, or someone seeking personal growth, Jason's insights provide a roadmap to living your best life.
Connect with Jason Yarusi
Personal Website — https://www.jasonyarusi.com/
Jason's investment firm — https://www.yarusiholdings.com/
Jason's YouTube channel — http://www.youtube.com/@liveonehundred
Transcripts
Jason Yarusi
(0:00) What does that mean to you? (0:02) If you had the perfect life right now, what would that be in one sentence? (0:06) Because we live 100 is for you to live your best life, your highest calling and transform where you are to where you want to be.
(0:11) But we can't know where we want to go unless we know what that actually means to us. (0:15) And so we break down the why of what it is, right? (0:18) So you say, okay, I want to have a million dollars.
(0:20) Well, why? (0:21) We may break that down and find that you need $146,000 a year. (0:26) That may, that's all you need.
(0:27) But somewhere you heard a million dollars. (0:29) Okay, cool. (0:30) You know, $146,000 to get the life you want.
(0:32) Let's work on that plan starting right now.
Julian Hayes II
(0:37) So my guest today says that if you want to be a leader or help lead others forward, you have to be selfish and accountable with yourself. (0:46) And today we're talking about unlocking the potential within ourselves. (0:50) And oftentimes there's this version of ourselves that we see in our heads.
(0:54) At times, we can just grab this thing. (0:56) We see it so clearly at times, but yet we have a disconnect in terms of actually being that person on a day-by-day basis. (1:03) So how do we unlock this person?
(1:05) And my guest today, Jason Yarusi, is an expert in this arena. (1:09) A little about him. (1:11) In this order, he's first and foremost, a dad.
(1:13) He's a husband. (1:14) He's a private fund manager of over $245 million in multifamily real estate. (1:18) He's a podcast host.
(1:19) He's a tremendous athlete. (1:21) And he's on a mission of revolving, or sorry, he's on a mission revolving around building leaders to live the 100 lifestyle and ultimately help these leaders live a life full of purpose. (1:33) So without further ado, Jason, how's it going this morning?
Jason Yarusi
(1:37) It's going great. (1:38) It's going great. (1:39) I love the intro.
Julian Hayes II
(1:40) Appreciate it, man. (1:41) Appreciate it, man. (1:41) And most importantly, I have to ask, did you wake up at 4.32 AM?
Jason Yarusi
(1:45) I did. (1:46) Today I woke up at 4.32 AM. (1:48) I had a little bit of travel over the weekend, so sometimes it gets disrupted out there in terms of where I am.
(1:53) But in that fact, it sets the stage for committing to the time and then out of the gate executing on the first thing you say you're going to do. (2:01) So I'm curious, the 4.32, what's the significance behind that number? (2:05) You know, I constantly was not performing, right?
(2:09) I would constantly, and you think about how you're grown up, right? (2:12) You go to school, you have all these things, you're told to do these times, you get dressed, you're in line at school, you go to this point at this time, right? (2:19) And then you go onto the world and now you're on your own and you can kind of do things when you want to do things.
(2:24) And you could maybe tell yourself you're going to do something and then not do it. (2:26) No one's watching, right? (2:27) And so many times I was committing to something that was not coming through.
(2:30) And so one of it was starting to get up earlier and get up at 6.30, oh, I'll get up at 6.35 or I get up at 5 o'clock, oh, 5.10 is not going to matter, you know, get up at this point. (2:39) So I came to the point of one day I was like, okay, 4.321, go get up. (2:43) And it thought in my mind, 4.32. So 4.32, 4.321, go and just get up out of bed. (2:48) And when you think through your morning and just when you first start, the second you're out of bed, you're up. (2:54) You never get up and you never hit that snooze button and say, you know what? (2:57) I'm good.
(2:58) That five minutes really made the difference, right? (3:00) It never helps. (3:01) It never changes anything.
(3:02) You just, five more minutes, it's the same process, right? (3:04) But now you're behind on the thing that you already committed to because you told yourself you're going to get up at that time to begin with. (3:09) So 4.321, I get up, drink a glass of water, I go out there, I'll start to actually spend 10 minutes meditating, I'll go work out, right?
(3:16) And really set the stage for me to begin my day on the right foot, where many times we start the day on the wrong foot, right? (3:23) We get up a little bit late, right? (3:25) Maybe we're rushed, maybe we've hit the snooze button a couple times.
(3:27) And then from there, so many things cycle out of control. (3:30) You know, we're rushed, or maybe we don't eat something well, or we don't get a workout in, or we just don't have time to connect with our family. (3:35) And then we get out, we run into the car, of course, we get stuck in construction traffic, or something else comes up, right?
(3:41) And now we're late for work. (3:42) The whole day is a bunch of fires that just happen out of control. (3:45) We get to the end of the day, stuck in traffic coming back.
(3:48) And then you sit down, you're like, oh, I'm never going to do this again. (3:52) Why? (3:52) You grab a beer and watch Netflix.
(3:54) And then the next day, the same thing happens. (3:56) And you go on a week, a month, a decade of these things that are just out of control, because you haven't taken back control to start your day perfect from the get go.
Julian Hayes II
(4:05) Yeah, you know, hearing all that, and then also researching you a little bit beforehand, I got this impression that you are a all or nothing guy. (4:15) You're all in, all in means all in, truly. (4:17) And I'm curious, where did this mentality, where was it born at?
Jason Yarusi
(4:22) Uh, you know, so many days and so many times that you're not doing the right thing that you have to make a choice, right? (4:28) I come from a, you know, hardworking family, you know, my dad would outwork anybody in the same part, but it wasn't always necessary in the right direction. (4:35) And so the hardest thing I had to learn was that, you know, I had hard work installed in me, but, you know, you can work hard just for the sake of working hard, but if it's not producing results that you want, you have to be self-aware and be truthful to yourself that, okay, you have to make change.
(4:49) So, you know, I left school, I was working in bars and restaurants. (4:53) I had a, you know, left with a finance degree from school and just had no motivation. (4:56) So I moved into New York City, was constantly making bad decisions and just not happy with my outcome, not happy with my results, right?
(5:03) So I wanted to have better, but in that fact, I was just doing the wrong things. (5:07) And I would be upset with the circumstances. (5:09) I would, you know, I'd blame, you know, my upbringing, my parents, my schooling.
(5:12) I blame you if I knew you. (5:14) I, whatever, in fact, except turning the finger around and pointing it at myself and saying, okay, listen, you are making really bad choices, right? (5:19) And you're getting really bad results.
(5:21) And so one night I was coming home at three in the morning on my bike, riding across New York City, just mad at the world, mad at just my circumstance. (5:28) And out of nowhere, a flash of light came out of nowhere and I got hit by a car and was flying across the air. (5:34) Got up a few seconds later, you know, blood all over, you know, I had a broken shoulder, I had a broken wrist and, you know, I got dragged out of the street with the traffic that was oncoming.
(5:44) I get to the hospital and all I can think about was like, man, I need to figure out how to get back to work because I have to make money for rent. (5:52) And I had that second of pause where I was like, okay, you are absolutely thinking crazy right now because you've just told, you've been saying all this time how much you despise where you are. (6:04) And now you have this moment hit where you're just lucky to even be here having thoughts because of just getting hit by a car.
(6:10) And all you can think about is getting back to this job that you despise, right? (6:13) And I started to say to myself, okay, listen, if you are going to do these things, then you can't be upset with the results you're getting because you're doing things that are constantly putting you in the right light. (6:22) So it's your choice, right?
(6:24) And so it's just like this outer talk of myself. (6:27) So the next day, I wasn't going to say it was magically transformed, but I started to make small changes to have a different aspect and a different perspective of where I was going. (6:36) So it started with maybe not drinking at the end of the night, you know, getting up a little bit earlier, starting to get back to working out, just starting to really change my view.
(6:44) And what that allowed me to do was to go all into myself, where many times we're all in on everything outside of us, because we're putting all of our risk and all of our luck into somebody else's hands. (6:55) So I started to take back control of my life. (6:56) And that led me from, you know, working in bars to owning bars, you know, I opened a brewery at a time, opened a restaurant, went and helped transform the family construction company.
(7:05) And that led me into the path of real estate. (7:07) And once I really got the momentum, that's when you can go all in, because many times we're so scared to go on ourself, because it sets a spotlight on us, because if I go all into myself, well, then potentially I could fail, right? (7:19) I could fail.
(7:20) And that's the worst thing. (7:21) So we won't take a step. (7:23) But I asked you, you're like, if you're always worried about failing, and you don't want to go all on yourself, well, if you do nothing, it's just another form of failing, because you've actually never done anything outside of what you were actually here, the purpose you're putting on this earth to do.
(7:37) So I started to take small steps. (7:39) And those led to giant steps, because the momentum is hard to stop once you start going the right way.
Julian Hayes II
(7:46) Absolutely. (7:47) I have a couple points. (7:48) The first one is I'm curious, I lived in New York City as well for a year, and it was pretty transformative in my life and everything.
(7:54) It sounds like that with you. (7:56) What borough were you in?
Jason Yarusi
(7:58) So I lived in New York City for 12 years. (8:01) I lived there pretty much all over. (8:03) About six, I lived in the Lower East Side in the East Village.
(8:07) And then I lived on the Upper East Side, and Midtown West and Chelsea. (8:12) Okay, yeah. (8:12) So you had a pretty good experience of living all over.
(8:15) I was all over. (8:16) Yeah, I was all over. (8:17) But it was really good.
(8:18) I enjoyed it and met my now wife there. (8:21) So we've had a good time. (8:23) And before, of course, moving to New Jersey, which was where I grew up, and then we moved down here to Tennessee, just a little over three and a half years ago.
Julian Hayes II
(8:31) Yeah, the best state in the Union, Tennessee. (8:34) Not to have any biases. (8:36) But anyway, I'm curious, you're making this change, and you're in finance, finance degree, maybe trying to figure out your direction.
(8:45) You finally have this direction. (8:47) What are some of the first things that you did in terms to start taking more of an ownership, not even just in life, but also in your professional life, where you're taking ownership, and you mentioned owning bars and other things in real estate? (8:59) What are some of those first steps?
(9:01) Because I'm sure I ask this, because I'm sure a lot of people we hear about real estate is one of the best ways to make multi millionaires. (9:08) Real estate is one of the best ways to give you freedom. (9:11) But a lot of times, that can mean a lot of things.
(9:14) We hear these things, but like, what am I supposed to do?
Jason Yarusi
(9:17) Yeah, you want to be impressionable from the right people. (9:21) And many times we're impressionable from the wrong people. (9:24) So I got a finance degree, because at the time, I had a girlfriend in school, and I just had no desire for anything.
(9:30) I had to pick a major, right? (9:31) It was like coming up sophomore year, you got to pick a major. (9:32) And the girlfriend's mom was like, you're good at math, why don't you do business?
(9:35) And I was like, oh, that's a good idea. (9:36) Just literally off the cusp, right? (9:38) Just picking things without any direction forward.
(9:41) And many times, that's how we make our decisions, because someone gives us advice. (9:45) But if you look at the person that you're giving advice, many times, it's a person who has no experience in the field, right? (9:51) Or really should not be giving you the feedback.
(9:53) Now, and your parents, are they going to give you the best advice? (9:57) Maybe, but maybe not. (9:58) But they're going to care for you, right?
(9:59) So you want to understand that your parents are coming from a hurt, right? (10:03) So many times, they're going to give you their opinion of advice that's hopefully going to keep you in a safe pattern. (10:08) Is it going to be the best advice for you?
(10:10) Most likely no, but at least that's where it is. (10:12) So to understand where that guidance is coming from. (10:14) But if I was going to look in the direction I want to go, I'm going to see other people that are doing this type of work or type of activity in a successful way.
(10:23) Because what they're going to help me do is they're going to help me shortcut my direction, right? (10:27) Because it's not only shortcutting to success, but it's also really cutting out the setbacks. (10:33) Because when you have someone that's already done something, you say, okay, listen, like, great, what's the first step I should take?
(10:39) Because when you get that first step, it leads you to a point for you to either discover, okay, I really like this. (10:44) So now I have multiple options to do this, or I just don't like this at all. (10:48) But many times, we're so scared about going out there to get the result that we forget to, it does come down to that first step.
(10:54) So I really look at myself as that, I want to be putting myself around other people that are doing this successfully. (10:59) Like, if I was going to say, okay, I want to start a podcast, I'd come talk to you like, hey, you've had this successful podcast, you're doing this, what are some things that have really worked for you? (11:06) And what would you go back and stop?
(11:08) Right? (11:08) What would you go back and do again? (11:09) Like, how would you recreate this, you know, going out the gate so I could really start successfully?
(11:13) You'd be like, okay, here's the three things that I did here, the two worked, and the other one didn't, right? (11:17) You know, and you would say, okay, here's what I was a great, that would give me the start to get out of the gate. (11:22) And so when I look at how I start get going, I surround myself with the right people.
(11:27) And what you have to do is put a filter on in your mind to understand the different layers. (11:32) Like if I was to go get feedback about my life for my grandma, absolutely loves me, cares for me, right? (11:39) Went through the Great Depression.
(11:40) So of course, she's not going to want to take risk, right? (11:43) She's already, she's already had all the risks that she can bear, you know, by the time she was like, in like, in her, by the time she was 20, she's had more risks than I'll probably ever see in my life. (11:51) So on that front, she's going to look at what I'm doing, and she's going to see risk.
(11:55) So although it's coming from a love of nature, she's not going to be able to guide me in a way that I want in terms of where I feel I can go with my life. (12:03) So I want to say, okay, who in my circle, right, may potentially be or know someone that can help me with guidance, that can be proactive. (12:11) Because many times the guidance we get is not proactive, it actually stops us.
(12:15) Oh, you sure you want to do that? (12:16) You know, oh, you know, I've heard of this could be, you know, it could be a risk. (12:20) Oh, you know, but you're so good at this other thing.
(12:22) But that's not where I'm meant to be. (12:24) So I need to find people that have done this, because they'll give me the right guidance to give me that first step.
Julian Hayes II
(12:29) Yeah, you just highlighted a very important stage, whether it's with your health, whether it's with your relationships, whether it's with your career, it's the stage at the very beginning, because I laughed on a couple of things. (12:40) I too made the undergrad decision like you did. (12:44) I didn't really know what I wanted to do.
(12:45) I really liked health, and I ended up going to medical school for a little bit. (12:49) But my degree is in marketing international business. (12:52) And they were like, hey, you like to dress well, you're pretty creative, you have great ideas.
(12:57) I was like, yeah, I want to be an idea guy. (12:59) I just want to work in this cool, fancy office and just do innovative campaigns. (13:04) And then I actually go do an internship.
(13:06) And they're like, hey, you got to start an account sales and like door to door sales or something in this company. (13:11) I was like, no way. (13:12) I don't want to do that.
(13:13) I just wanted to be an idea person, right. (13:15) And but I got that filter, though, of what the actual job was like. (13:19) You know, I got that initial thing.
(13:21) And then you also talked about I remember when I did leave medical school after that first year. (13:25) And I was so excited. (13:26) I was like, I think I found my purpose.
(13:27) I think I know what I really want to do. (13:29) And I thought everyone was gonna be excited for me. (13:32) And they weren't excited.
(13:34) And at first, I took offense to it. (13:35) But as you highlight it right there, you got to think about like your grandma, or you're talking to your aunt, the way they see the world. (13:42) It's all I come from all blue collar family.
(13:44) So to say, I want to go try to create something for myself. (13:47) That's not in existence right now. (13:49) But it's just in my head.
(13:51) That's scary to them. (13:53) And so it's not anything to take offense to. (13:56) And so I bring all that together.
(13:57) And to ask you that I'm sure with some of your coaching, how do you recommend some of those people go about this early stage of this is a very vulnerable stage, like being a little kid, a little baby. (14:11) How do you go about that in getting them to start changing to this new way to this new vision that they have?
Jason Yarusi
(14:18) You know, you mentioned babies. (14:19) And you know, when you're born, you have two things, right? (14:21) The fear of falling down the fear of loud noises.
(14:23) So everything else that comes after that is all inherent, something something we've gained throughout our life and as we've grown. (14:29) So first part, you know, the first principle of live 100 is to be self aware of how you're showing up. (14:33) Because you can't start to set yourself for greatness if you can't understand how you're showing up.
(14:39) Because if something comes up, you know, are you showing up in a way of just looking at it logically? (14:43) Or are you asking rashly? (14:45) Right?
(14:45) Are you showing up with like hatred? (14:46) Are you showing up with love? (14:47) You're showing up with kindness?
(14:48) Like, how are you showing up? (14:50) And some of this is going to be helpful and other things are going to be things that we have to work on, right? (14:54) So the next stage would be okay, you have to own it.
(14:56) You have to say, okay, listen, when something comes up that you know, I have a family member that comes up and says, you know, like, Oh, I don't think you're gonna be good at that. (15:04) Right? (15:04) Do I just go completely off the cliff?
(15:06) Right? (15:07) And I basically, you know, put my hands on my ears and I go into a dark corner, right? (15:10) Okay, understand that it wasn't great feedback.
(15:13) But how can we look at this logically to understand just like we talked about before, their position, the goggles that they're looking at. (15:18) So we can start positioning ourself for greatness. (15:21) Because we have to take control to break the habits that we've used currently because the habits we've used, right, you know, your day is anywhere between 40 to 85% of your day is just built on habits that continue to repeat each and every day.
(15:33) And if they're bad habits, well, now you're repeating the same bad habits. (15:36) We're not even thinking about it, right? (15:37) Unconsciously just doing these each and every day.
(15:40) So you have to say, okay, I have these habits today. (15:42) But I want to be the person tomorrow, right, that is going to out there and make change. (15:47) What are the things that that person is doing?
(15:49) Because I have to start pivoting my habits from the person that does these habits that are giving me bad results to the person today that starts to become that person tomorrow. (15:57) What we look for is we usually look at that person say, I want to be that person, but we don't look at the habits of what that person is when they get there. (16:03) They just say, okay, I want to be that person.
(16:05) We don't look at what should I be doing right now to become that person. (16:08) Because you know, if that goes, you know, having a very, you know, dial in workout plan, you know, having better talk track, like looking at my words coming out of my mouth, right? (16:15) It starts a lot from the mind down, right?
(16:18) Your body can do amazing things, but your mind will stop you short all the time, because it will say, Oh, I don't know, you know, swimming on a lap that that sounds like a lot. (16:27) Oh, I don't know, you want to hike that hill that Yeah, you know, like your feet might hurt, right? (16:32) Your mind's telling you all the things, but your body can keep going.
(16:34) So we fortify the mind to strengthen the body get you more results. (16:37) And what you can do is you can start to reinforce your language that comes in. (16:41) If you take a tape recorder, you just listen yourself, right?
(16:44) You'll start to hear that many times you'll have these setbacks in your mind that come out and reverberate with the words you're using. (16:51) Oh, I don't know if I can. (16:53) I'm not sure like all these things that are trying to give you doubt in your journey.
(16:58) And when you start being self aware of this, and you start owning it, you can start really being affirming to yourself in your mind, which leads through your action, right? (17:07) Your thoughts go to actions goes to results. (17:09) And that starts to help the path for you to create the you that you want and know you can become.
Julian Hayes II
(17:16) Yeah, it's somebody comes up to you. (17:17) They hear you talk about the live 100. (17:20) How would you summarize that to them?
(17:21) What's that lifestyle about? (17:23) Yeah, it's a transfer, transformational journey to go where you are to where you want to be. (17:28) And what was the inspiration for that?
(17:31) Was that also starting in New York? (17:33) Or did that come later?
Jason Yarusi
(17:34) You know, through my formative years, I had a lot of loss, you know, from 13 to 17. (17:39) I lost three good friends and a girlfriend I had, you know, for four years, I just was facing a lot of loss. (17:44) And that put me on a path.
(17:45) I just didn't have a lot of confidence. (17:47) I was very shy, didn't have confidence and have any support in my own self and around. (17:52) And so I had to choose to start making steps in my life.
(17:56) And all of a sudden, you know, I had that accident. (17:58) And I started to make small changes that allowed me to go to start by large apartment buildings. (18:03) And now we've, you know, brought over 350 million in real estate.
(18:07) And people started asking, Well, how did you do that? (18:10) So I started to really look at what I was doing, because when you're in the moment, you're doing what seems right. (18:17) And I mean, either it's like you touch the stove, and like, that's hot, either you touch it again, or you learn it and learn the effect, right.
(18:23) So I started to do these things like, well, that doesn't work. (18:25) Okay, so that did work. (18:26) Okay, so this I did work.
(18:28) So let's build upon it. (18:29) So I started looking at my journey of what I did. (18:31) And what it was, was that I started to break my habits, in pivoting to good habits, I started to build momentum, with the right execution of what I was doing.
(18:41) And then as I built momentum, I was able to magnify the results. (18:44) And it's really the series of it. (18:45) And that's where Live 100 came out.
(18:46) It was that, okay, these are the things that I was doing that wasn't right. (18:49) I finally had the courage to stand up and take control of my life. (18:55) I started breaking those habits and just building momentum.
(18:59) And with the momentum, I became uncomfortably brave, because you have other things that come up, like you have a ceiling, that either it stays your ceiling becomes your floor. (19:07) And many times that's set in your mind, but it's also set around the people around you. (19:11) So I started to be uncomfortably brave to what was possible, because I didn't have anybody in my family who was going out there and doing anything like I was doing.
(19:18) So I had to be brave enough to go out there and step outside of just my circle to a new circle. (19:24) And then say, okay, I see what's possible. (19:27) Now, do I just see it?
(19:29) Or do I go out there and capitalize on it? (19:32) I started to capitalize on it and allowed me to get giant size results, because I was able to take that next step past where I was comfortable before.
Julian Hayes II
(19:41) Yeah. (19:41) And so when you're doing that, you're bound to, whether it's, I initially did athletics, and it was basketball, weightlifting, boxing, that kind of stuff, very explosive type of stuff. (19:51) And then I got into distance training.
(19:54) And there's these voices in our head, right? (19:57) That says, I don't know, you sure you can do this? (19:59) I don't know about that.
(20:00) Same thing in business. (20:01) I remember with certain podcast guests, and I wanted to get on their radar. (20:05) So I sent video email.
(20:06) And I was like, no, I mean, this is kind of stupid. (20:08) And then you just did it, right? (20:09) So I'm curious, how do you handle that mental chatter in your head?
(20:13) Because you hear those things like, no, I mean, that's stupid. (20:15) What are you doing? (20:16) Don't do that.
(20:17) And I'm sure you had to go through that, getting those first few deals.
Jason Yarusi
(20:21) You know, you think about a racehorse, and you start putting the blinders on a racehorse, because if not, right, they're all over the place. (20:27) But when they have the blinders on, they get the goal, and then they go on there. (20:30) You have to put on your visual and your audio blinders in your mind.
(20:34) And so from just buying an apartment building, what was really stopping us in the beginning is that we were listening to everybody like, well, maybe you should do this form of real estate, go flip houses, or go do Airbnb. (20:44) So we were doing all these forms of real estate, and we were getting lackluster results, right? (20:48) Well, I knew apartment buildings was the So what I did was shut off all the noise, stop listening to any podcast, stop reading any book, stop talking to anybody who was in any other field, and just put all my energy into it.
(20:59) Because it's good to have some inherent knowledge of other aspects, but many times we want to have all these different forms of cash flow and income streams, and all these different things happen at the same time, and you can't. (21:10) You're either going or you're not. (21:12) It's hard to be a multi-sport person, right?
(21:16) So you think about this, like if you're trying to go out there and be a powerlifter, and you're trying to go out there and run ultramarathons, it's conflicting results, right? (21:22) So you can do one, then you can do the other, but many times if you want to get to your max peak results in one form, it's hard to do both at the same time. (21:30) Well, same thing with our goals, right?
(21:32) If we're having goals where I want to go out there and start seven businesses, but then I want to buy apartment buildings, and then I want to learn how to do a YouTube channel, I have all these conflicting visions of where my mind is, and so I don't truly get results everywhere. (21:45) So sometimes the hardest thing is that you have to look at the plate you have, like if you're a waiter, right? (21:50) You can maybe carry four, five, six, seven plates.
(21:53) Maybe that's what you can do at max. (21:55) But we're always trying to carry like 25 of them. (21:58) And if you were to drop and say, okay, listen, you got to drop plates that you don't need, you're going to find out what's important in your day, right?
(22:05) You're going to find out what you should actually be carrying as part of your day. (22:08) Like right now, my kids, like they are at school. (22:11) I have to show up and get them at school.
(22:13) I can't just leave them at school, right? (22:15) So that's going to be a plate I have to carry, right? (22:17) My health is another important plate right there.
(22:19) My relationship with my wife, right? (22:20) Our business, like my commitment to our team right here, like that's an important part. (22:24) But me going out there and getting on TikTok, like that could be part of my marketing plan, but if it's not important to what I'm doing, then it's just something that looks good on paper.
(22:34) And our goal has become many times what looks good on paper based on someone else, right? (22:39) We say, oh, like I see this person in Spain doing this. (22:43) That looks like a great goal, but it's not really a great goal.
(22:47) That's someone else's goal, but I take it as my goal and then becomes another plate I'm carrying, although it really has no why into my life.
Julian Hayes II
(22:54) Yeah. (22:55) And you mentioned that in the Live 100, number one is self-awareness. (23:00) And so I'm curious, what's your superpower?
(23:04) Because I'm pretty sure you know your superpower.
Jason Yarusi
(23:06) I am patiently aggressive, if that's its own term. (23:12) And what that's allowed me to do is that I'm aggressive to go after the results I want, but I'm patient to allow them to come out there and actually come to me, right? (23:22) Because many times you could say, well, like think of anything, like weight loss could be a thing, or staying fit could be a thing, right?
(23:29) Or buying an apartment could be a thing. (23:32) Where many investors fail within buying apartment buildings, especially if they come from a single family space, is that if you are a wholesaler on homes, you can go on a week and potentially flip a contract for a thousand hours. (23:44) It might take you nine months, 15 months, 12 months to go find and buy an apartment community, but the results could set you up for a lifetime, a couple of years, it could have maximum results.
(23:59) But you have to be aggressive to the goal, knowing it will come, not knowing what's come, but patient enough to allow it to show up.
Julian Hayes II
(24:06) This philosophy sounds like you're very good at delaying gratification.
Jason Yarusi
(24:10) Absolutely, yeah.
Julian Hayes II
(24:11) Yeah, that's what that sounds like. (24:13) Now, is there a dark side to this?
Jason Yarusi
(24:16) Yes, always a dark side to that, because you have to say, like, especially with family and kids, right? (24:22) So let's relate to that. (24:24) I have kids, you know, they're nine, seven, and five.
(24:28) Tomorrow, they'll be 18, 16, 14, you know, like just in a snap of fingers. (24:34) So if I'm constantly delaying, you know, like anything, right? (24:38) Oh, you know, when we have a certain amount of money or when we have a certain amount of time, we'll do this, we'll do that.
(24:43) You miss out what the whole purpose of life is. (24:45) So you have to make sure, like, the goal for us was to get back our time so we could have time to commit to our family to do the things with our family when we want to do them. (24:54) But if I'm constantly delaying X, Y, and Z until then, then I'm not actually meeting the why.
(25:00) So you want to make sure that the delay is meeting the expectations of why you're doing this in the first place.
Julian Hayes II
(25:05) Yeah, you know, I love that concept right there. (25:07) And I'm sure that's something that entrepreneurs, investors struggle with in terms of, you know, these things to build your business, to build your investment portfolio takes time. (25:18) And you might have to take some things away.
(25:21) But how much is too much sacrificing in terms of just experiences and quality of life for your family? (25:27) Because like you said, they're only gonna be little kids once. (25:30) And then when they're older, there's probably a phase where they love you, they adore you, they want to be around you.
(25:35) And then they want some separation a little bit in those teenager years, typically is how it goes. (25:40) So do you have those conversations a lot with just some of your clients and stuff like that in terms of finding that sweet spot in terms of not depriving yourself too much of experiences in life?
Jason Yarusi
(25:51) It's a two pattern effect. (25:53) The first is the goal and the journey. (25:56) We get so stuck in the goal.
(25:58) And we think the goal is the end. (26:01) And you could hear like, when I lose 30 pounds, when I make a million dollars, but what happens is that, okay, say you lose 30 pounds. (26:11) And that happens in seven months, right?
(26:14) Now you've lost 30 pounds. (26:15) Well, in your mind, that's the result, like life stops. (26:19) It's like life stops, completely stops and everything goes from there, right?
(26:22) You forget to say, okay, who am the person I'm becoming when I lose 30 pounds? (26:26) Because that's what happens why so many people gain weight back is because when they get to that 30 pounds, they don't understand in their mind today thinking about who they will be then. (26:33) So they forget like, how am I going to show up in my day?
(26:36) Because they do these diets, they rush them to a result. (26:39) But then how do you live with that person? (26:41) What do you eat like?
(26:42) What do you train like? (26:42) Because you're not going to eat the same, you're not going to train the same, you have to become that person, right? (26:46) Well, you're doing the journey to get there.
(26:48) So you have to understand that, yes, you're delaying gratification to get to the number of 30 pounds lost, but who are you along the journey? (26:55) Because that's the person that needs to be grateful for what's showing up. (26:59) The same thing with like making the amount of money.
(27:00) We look at these goals as if the goal is the final component and life stops. (27:05) But you spend all the time, most of the time when you can understand this concept, the journey is where you spend all your time, 99.9% of the time. (27:12) The goal happens in a minute and now you're past the goal.
(27:15) But if you do this to really focus on being grateful for the moment, being grateful what you have and being grateful the actions you take, you find those goals are just mile markers and you're so far past the goal when you actually get there because you've set all your attention on the journey.
Julian Hayes II
(27:28) Yeah, you know, I did my first ultra. (27:30) It was a baby ultra. (27:31) It wasn't, we'll get to yours a little later.
(27:34) But it was a baby ultra. (27:35) And I remember thinking when I completed it, I was like, that was cool. (27:40) But it wasn't a feeling that I thought it was going to be.
(27:43) It was a little more exciting. (27:46) The actual weeks I prepped to actually develop myself into someone who could do that. (27:51) And I was like, wow, that's what they mean by the journeys and enjoyment.
(27:56) But a lot of times we overlooked that because we're so fixated on that end thing. (28:00) But then paradoxically, that end thing is not really what you think it's going to be, nor is it going to last that long. (28:06) It's like Lord of the Rings.
(28:07) The movie is like four, three, four hours. (28:10) And they finally get to the end, throw the ring off. (28:13) And in like 10 minutes, the movie's over.
(28:15) I'm like, you know, the whole movie was really just him trying to get to this mountain to throw the ring.
Jason Yarusi
(28:21) I love it. (28:21) That's a great analogy. (28:23) But it's true.
(28:23) You spend so much time that you think the goal and that's why goals are fantastic. (28:30) But and goals change. (28:31) You have to understand that goals will change as you're going on them.
(28:34) But you need goals out there as just as basically like the lighthouse. (28:38) You need them as the point, like bringing you and pulling you forward. (28:40) But you are going to spend all the time in the journey.
(28:42) And the more you reinforce in the journey, the more long lasting the goal will stand. (28:47) Right. (28:47) Like if you could make a million dollars or make a hundred thousand hours or ten thousand hours, a million horrible ways that won't be repeatable.
(28:54) Right. (28:54) But if you want to set yourself up for success, what are the steps you're going to do to that can reinforce you? (29:00) So when you get there, right, you can continue to build upon that.
(29:04) Right. (29:04) You can depend to be intended to build momentum so it can be magnified. (29:07) It's not just a one time event.
(29:09) Yeah.
Julian Hayes II
(29:09) And, you know, if you think about a lot of times where there's running an ultra, whether it's building a portfolio, building up a business, it's not conceptually difficult that much. (29:19) But a lot of times we just still don't do it. (29:22) So I'm curious for some of the people that you've talked with and everything, and even yourself, if you notice at times, what are some of the reasons why we don't do the things that we know we need to do and that we know are beneficial for us?
Jason Yarusi
(29:34) It is so easy to not hold yourself accountable. (29:37) It's just very easy because tomorrow always looks greener. (29:40) Next week always looks better.
(29:42) You know, the next month always looks brighter. (29:43) Right. (29:43) It's very easy to just say, you know what, I'll just wait for tomorrow or I need more information.
(29:50) I need to ask a few more questions. (29:51) I need to read another book. (29:52) Right.
(29:52) There's always I need one more thing. (29:54) But the action implementation is where the questions come up. (29:57) It's never been like I've never been like, you know what, I just need this answer.
(30:01) It's that I don't know what question to ask to get me to the answer, because when I learn the question, I get the answer. (30:05) But if I can't find the answers because I don't know the question to ask. (30:08) And when I learned that, it made my discovery process much more simpler because I could realize like, oh, I'm looking for this answer, but maybe it's not the answer I need.
(30:16) It's just I don't understand the questions to get myself enough information to understand the answer I need. (30:20) So if you look at this as a pattern in your life, it's like many times we fall off because we just give ourselves so many outs, but I will hold you accountable. (30:30) Right.
(30:30) I'll put my finger like, hey, you didn't show up on time. (30:32) You were late. (30:32) You didn't do this, but I won't hold myself accountable.
(30:34) And so when you can turn it around and say, listen, I can only control what I give and how I react to what's given. (30:39) That's the only two things I can do. (30:41) Right.
(30:41) That's it. (30:42) So would you give today and have a tracker? (30:46) Like, would you give today?
(30:47) Right. (30:48) That's what's going to really count. (30:50) And when you do that, if you would get back to the list of the three important things, because we want to do the easy first, right?
(30:56) We have so many outs for things that just be easy that, you know, we want to just do the easy first. (31:01) You may have a to do list of 20 things, right? (31:03) And you're like, oh, I did 19 of them.
(31:05) But you didn't do the one hard thing that actually would have pushed your business forward. (31:08) I picked up my dry cleaning. (31:10) You know, I ordered food for the week.
(31:11) I meal prepped. (31:12) I did all these 19 things. (31:13) We didn't do the one thing for that one person that would have helped push your business forward.
(31:17) That's the last thing you'll never get to it because tomorrow you'll have another 19 things that will take precedence before it.
Julian Hayes II
(31:22) Yeah. (31:23) And you know, our brains are so good at tricking ourselves. (31:26) It's like, it'll be okay.
(31:27) You can do it tomorrow. (31:28) Or just like, this thing's important. (31:30) It's like the color of a website button instead of making some calls for outreach.
(31:36) But you can convince yourself that, man, this is important. (31:39) Color psychology, blah, blah, blah, blah, blah, blah. (31:41) And you focus on those things, but those things are really not moving the needle.
(31:45) So our brains can sometimes be our worst enemy. (31:48) But you'll be like, I got 20 things done today.
Jason Yarusi
(31:51) And you're like, I did a lot. (31:52) You're like, what would you do? (31:53) You're like, uh, nothing.
Julian Hayes II
(31:56) Yeah. (31:56) And you know, this also reminds me of that. (31:58) A lot of times you can see people that some of the things they say to themselves and treat themselves, they would never do it to another person.
(32:07) And so it's an interesting thing. (32:09) So what are some ways that you keep yourself disciplined and focused?
Jason Yarusi
(32:13) Well, right. (32:14) What you just said is actually very true. (32:15) You will never speak to anyone as poorly as you do in your own mind.
(32:19) Right. (32:20) And you should, you will never do that. (32:21) But you have to understand that like having a system for what your day looks like allows chaos to come into your day.
(32:27) And what I mean by that is it allows to come in in a controllable way. (32:31) Because if you do this where your entire day starts as chaos, anything that's a chaotic event throughout the day, like someone cut you off, you know, you, you, you know, you're, you're late for a meeting. (32:40) Like, then everything is chaos or everything seems amplified.
(32:43) You ever walk into someone like you walk in anywhere and on such a high level, because they're just, everything is just seems chaotic. (32:50) Like there's fires everywhere. (32:52) It's just because their day is always fire.
(32:54) So they have no grounding purpose. (32:57) And that's why for me, it's so important just to set my stage for how my day starts because I control what I can control. (33:03) So when things come up that are outside of my control, I can have a clear sense of pause to deal with them accordingly.
(33:11) And then when you do that, it allows you to take those moments for what they are just a moment and not have them as if that's your day. (33:20) Yeah. (33:20) Cause you'll see many people, their day gets ruined by a five second event.
(33:25) Like we'd like, just like I said, like someone getting cut off by a car. (33:29) Oh, this guy cut me off. (33:30) Like literally something that you could be like, oh, okay.
(33:33) Maybe they were rushing to the hospital. (33:34) Who knows? (33:35) Maybe they didn't see you like a 4,000 rate, but it ruined your day five seconds.
(33:40) And so I try to keep in pause. (33:41) If I'm not going to remember this in five years, then I'm not going to, not going to put my focus on it right now. (33:46) Yeah.
(33:46) And that's helped me just really put a clear focus on what matters and what doesn't.
Julian Hayes II
(33:54) Yeah. (33:54) And so it sounds like catastrophizing a little bit in terms of like making something bigger than what it needs to be. (34:00) Yeah.
(34:00) We do that a lot. (34:02) Yeah. (34:02) Yeah.
(34:03) Yeah. (34:04) So I'm curious, so say someone's early on their journey and we need confidence and, and, and belief to, to usually keep ourselves propelling and going. (34:14) So how do we kind of, how do you believe, how do you get yourself to do things when you don't necessarily even fully believe or even know that you can do it yet?
(34:22) And so you can also probably lump in uncertainty also right here. (34:26) Yeah.
Jason Yarusi
(34:27) Well, if you haven't done anything, you shouldn't have the confidence you can do it because you don't know if you can do it right. (34:31) All you can know is that you have the confidence, how you've shown up before. (34:34) And so we can build on is we can build on for how you've shown up before and other things.
(34:38) Right. (34:38) So if I was to go out tomorrow, I'd never done commercial real estate. (34:42) It's a new space.
(34:43) So for other people to have confidence, why would they believe in me? (34:45) Right. (34:45) So for myself, like, I don't know, but what I can rely on, what I can lean back on is what have I done before?
(34:51) So what can I take from other jobs? (34:52) Right. (34:52) I had this other thing and I committed to, and I got it done.
(34:55) Or I had this other point I told myself I'm going to do it. (34:57) And you can use what you've done in the past for where you are today. (35:01) Say, OK, I don't know this space, but I know how I've shown up before.
(35:05) So what can I use from there to start trying the space to understand if it's the right space? (35:09) And what that'll lead you to is, OK, what's maybe three things I should try today? (35:14) Let me go out there and try those three things, because confidence comes in the action.
(35:18) The results come from that. (35:19) But confidence comes in the action. (35:20) Right.
(35:20) So if I get out there and I say, you know what, I want to run a marathon and I've never run before. (35:25) Well, I'm not going to be confident to run a marathon. (35:27) But if I say, well, you know what, today as part of a marathon, I'm going to walk around a block.
(35:31) And like, OK, I did that. (35:33) Tomorrow I'm going to walk around two blocks. (35:35) Maybe a week from now, you're up to a mile.
(35:38) Maybe the next, you know, week, you are now running a quarter of that and you're walking two miles. (35:43) Right. (35:44) So now you start to get more confidence because you've started to do some of the action steps to your plan, to your process.
(35:49) Have you run a marathon? (35:50) Absolutely not. (35:51) No, you haven't.
(35:52) But you see it. (35:53) You see a path forward. (35:54) Right.
(35:55) We forget to see the path forward by starting to take small steps, but the small steps are really where all the work is, both mentally and physically.
Julian Hayes II
(36:03) You know, I think that's why fitness is such a good amplifier for other areas of life, because it's something that we can fully control ourselves. (36:11) We can control to move our bodies every day. (36:13) And in the act of being consistent, the act of being disciplined, we can take those things like the commercial real estate example.
(36:21) You know, I go in there. (36:22) I don't know anything about commercial real estate, but I do know I have the ability to be consistent and disciplined and to learn. (36:28) And those basic traits that I learned from fitness can be transferable over to this commercial real estate space all day long.
Jason Yarusi
(36:36) Right. (36:36) If you have a dialed in fitness plan that can adapt to anywhere else as long as you use it accordingly. (36:42) Right.
(36:42) Because, you know, you do a workout to live a healthy life. (36:46) Right. (36:47) And but you have to continue on that workout plan.
(36:49) And are you going to feel good to do it every day? (36:52) Absolutely not. (36:52) Right.
(36:53) You're going to give your body the attention when it needs it. (36:55) But most days you're like, oh, I'm not. (36:57) But you get up and do it anyway.
(36:58) Right. (36:58) Because that's something you put in a product. (37:00) That's how you have to treat other aspects of your life when you go on your goals is that we don't want to make that call.
(37:04) You pick up the phone because workouts like, you know, if I worked out only when I felt like it, it would be like all over the place. (37:14) But when you start working out and you're like into it for two or three minutes and then you're done, you're like, oh, that was great. (37:19) You're never like I got done to the end of the workout like that.
(37:22) That was a horrible idea. (37:23) You know, as I go, great. (37:24) You feel better.
(37:25) But when you don't do it, you're like, I feel horrible. (37:27) Yeah. (37:28) It's that first part.
(37:28) Just get started.
Julian Hayes II
(37:30) Yeah, it's that's that's one of the secrets that I think you just you just learn over time. (37:35) The more that you do any type of exercise habit is that you can't really trust your mood because, you know, like you said, we can traffic was bad. (37:44) Businesses, businesses, slow, all these other things.
(37:46) You just had an argument. (37:48) And in the moment, you don't feel like doing nothing. (37:49) Right.
(37:50) But I can't think of I can't think of very few things as good as fitness that were in 30 to 45 minutes, your entire perspective and view of life can just change in a moment. (38:01) Then with then with fitness. (38:02) So in your book, How to Master Rich Life in 15 Days, one of the things is make excuses pay.
(38:11) And let's let's talk about that a little bit. (38:14) Is this I'm you're making when you don't do something, you're finding a way to make yourself pay for you're creating stakes. (38:20) Right.
(38:20) Is this that's what this sounds like?
Jason Yarusi
(38:22) You know, for excuses, they're either a point where the excuse will always become bigger than a reason to do it. (38:28) Right. (38:28) And the result will not be big enough for you to go out there and capitalize on what you're doing.
(38:33) So the excuse will always be something monumental to keep you from it, because we all have excuses and they're very rarely good. (38:42) But in our mind, they're great. (38:44) But if you can make them pay by going out there and just executing the plan, regardless of the excuse.
(38:48) So for every excuse, you have a rebuttal. (38:50) Right. (38:51) So, oh, you know, I'll work out tomorrow when I have two hours.
(38:53) Well, why don't I just work out 15 minutes now? (38:56) Oh, you know, I'll have time to have a long talk for that person tomorrow. (39:00) Well, how do you even know they're going to pick up the phone?
(39:01) Why don't you just call right now? (39:03) Oh, I'll underwrite this deal when I have more information. (39:05) Why don't you underwrite the deal and see what else you're missing?
(39:09) And so if you look at the excuses, just a step of how you can invert it to just take action within the result, because we always are going to look for some reason not to do it. (39:18) Right. (39:19) And, you know, workouts, a prime example.
(39:21) Right. (39:22) Like you can get a killer workout in 15, 20 minutes. (39:25) You can literally just go out there.
(39:26) Right. (39:26) That's all you have. (39:27) But you'll say, oh, I don't have 30 minutes.
(39:29) OK, so just don't work out or do 15, 20 minutes and just get after it. (39:34) Right. (39:34) And when you start doing that, like what would be more, you know, having one 20 minute workout every three days.
(39:41) Right. (39:41) Or every six days. (39:43) Right.
(39:43) Or 15 minutes for three times in a row and take a day off and three times in a row. (39:48) You're getting a lot more if you just go out there and crush it for those three days in a row. (39:51) Right.
(39:52) If that's all the time you have and the other side of it. (39:55) Oh, I have no time. (39:56) Well, then let's look at how you're using your time.
(39:58) Well, what do you have time for? (40:00) So if you look at your excuse and you look at what is actually the excuse, you can find the result of the excuse is not truly an excuse.
Julian Hayes II
(40:08) Yeah. (40:08) And, you know, you brought up a good point there. (40:10) Something I hear a lot and which never makes sense to me, you know, is I hear, you know, mothers and fathers, I understand that having kids and I'm not there yet is takes extra time out of your day.
(40:23) And sometimes they might use that as an excuse to why, well, my fitness has slipped and I can't do this and that. (40:30) To me, it seems like it's even more of an incentive to take care of yourself. (40:35) And so with you here, you know, I looked at your Instagram and a couple of things like that, and I see that you work out a lot.
(40:43) You're still there for your kids go to their events and everything. (40:45) So is there a philosophy that you have in terms of scheduling discipline that you use to adhere to that could maybe be of use to some people?
Jason Yarusi
(40:54) You get up early and you and because the kids, once they're up, right, you can say, hey, why don't you go sleep for a little bit longer? (40:59) Oh, you're once you just go figure it out. (41:01) Right.
(41:01) Like you're here to provide for your kids. (41:03) Right. (41:04) So you have to set a stage where whether it's earlier part, you have commitment to it.
(41:07) Right. (41:08) Because if you can't commit yourself, you have a hard time committing to them. (41:11) Right.
(41:11) And so you have to set the stage. (41:12) Now, you can also be active with your kids. (41:15) We forget that like chasing your kids around playing tag is like its own little recipe for energy and activity.
(41:19) Right. (41:20) Take them on a bike ride. (41:20) There's a million different ways to do an activity that doesn't just come down for me.
(41:24) You know, going to the gym, doing curls. (41:27) Right. (41:27) Like it's the point of activity because you're here for functional fitness.
(41:30) Right. (41:31) You have kids. (41:31) You want to live a long life.
(41:32) You want to be picking up the grandkids like you want to be doing activities that keep you nimble, keep you flexible, keep you moving. (41:38) Right. (41:38) Keep the momentum going.
(41:39) And that's part of it where you can do your own workout and get the momentum going. (41:43) Or if things change in a day, well, what can you do to get them outside? (41:47) But many times we'll get there and be like, oh, I don't have time because I have my kids with me.
(41:51) But you're just sitting there on screens. (41:52) So what can we do that could change the narrative? (41:55) Go fly kites.
(41:56) Go do anything. (41:57) Right. (41:57) Get yourself moving.
Julian Hayes II
(41:59) Yeah. (41:59) And I also saw that that your wife is involved in the business as well with you. (42:03) And so some of the things that I'm always curious about, I had a recent guest recently also talk about this, but I just love to ask this question about like, how do you guys, how do you keep it separate from business and still keep the personal and not have them bleed into each other in terms of like affecting the quality of it?
Jason Yarusi
(42:23) Yeah. (42:24) Because it's business and life together, they're going to overlap. (42:28) Right.
(42:28) There's not going to be a point where like, you know, like five o'clock black and white. (42:31) Right. (42:32) Like it's just not truthful in the world.
(42:34) However, you have to set the stage for what's important. (42:38) So my wife and I, you know, we met working in New York City together. (42:40) So we met working together.
(42:41) So we became a relationship second. (42:43) Right. (42:44) So the relationship was the new for new part before the work parts.
(42:47) We've always understood how to work. (42:48) However, when we get home, we barely ever have work in there because we use all of our time accordingly during the day to focus on business. (42:55) However, do things bleed outside at nighttime?
(42:59) Yes. (42:59) But the other the other is true too. (43:01) Right.
(43:02) We've set up this stage of life so we can now do things that we want. (43:05) So yesterday, you know, my kids, they're into New York. (43:07) They all have like the little class party.
(43:09) So, you know, I left the office, went to the class parties all day. (43:12) So the opposite effect is there now I can use my day accordingly. (43:15) So although maybe at nighttime there might be bleed in some things that are work focused.
(43:19) Well, it may just be a couple of questions or something needs to get sent, whatever. (43:23) But the same holds true of the daytime is now I can focus on family stuff because I've set the stage for what our life looks like.
Julian Hayes II
(43:31) That's good. (43:33) So I'm going to talk about athletics a little bit. (43:34) And so I saw in 2020, you ran over 2500 miles.
(43:37) Now, is that a typical average for you every year? (43:39) Or was that just an outlier?
Jason Yarusi
(43:40) That was an outlier that year, I ran a lot. (43:43) I'd done some I think I did like 18 marathons in a month, like straight days, I'd done a bunch of just running on that part. (43:50) So I'll typically pick a couple ultras throughout the year, because they're also a commitment for, you know, like, I can take my kids and my kids will usually will come with us.
(43:59) And it's a day out there, you know, sort of like they're also their own commitment. (44:01) So I usually pick one or two races a year that I'll just throw out there a couple months out. (44:06) So I'm actually looking at something trying to look into September, October, right now, I'm just gonna pick a race out there, I'm looking at some races in Kansas that are day, I'm just gonna pick that.
(44:13) And now my focus point, and then I'll put my energy just to be ready for that. (44:17) But I found for for these ultras is that when I run like that, you know, there's no perfect plan, there's just the plan to be consistent with it. (44:25) So my best training for an ultra has just been getting up every single day, no matter what, in the morning, first thing in the dark and run six miles.
(44:31) I mean, some days I'll run, you know, like 25, some days on 14, some days on 30. (44:36) But like, to get ready for 100 mile race, my best training was every single day, no matter what, hot, cold, sick, foot hurt, ear hurt, whatever, six miles every single day. (44:44) Because that's what your mind feels like when you're in that race is that like, okay, you know, it's raining out, it's hot out, my foot hurts.
(44:50) Well, yes, keep going.
Julian Hayes II
(44:53) Yeah, I think, you know, running teaches you running some very good running, especially compared to like lifting and even like boxing. (45:01) It's just it's a very good life lesson in terms of when I first started doing distance running, I had to almost retrain and learn how to run again, because I was so used to the sprinting. (45:12) And so my stride was so messed up.
(45:15) And I started out the gate just blazing fast, killing my time was killing. (45:20) And then I just bonked so early because I was running. (45:23) So I was just used to I was like, man, this is this is fine.
(45:27) Yeah. (45:27) And then I realized, oh, man, you got like 10 plus miles left. (45:31) And you got a pace and everything.
(45:34) And so for you, and so I'm curious with you, what are some of the lessons that running has taught you about life and everything?
Jason Yarusi
(45:41) Every time you want to stop, run to one more thing, and then give your say, listen, okay, you want to stop here, just run to that bridge, and you can ask yourself the question again. (45:49) And when you get to the bridge, you ask yourself the question again. (45:52) Because typically, you never want to stop, you can keep going.
(45:54) Like I had a friend like he was trying to get ready to do like a 10k and he couldn't get past just like one stop sign. (45:59) And I was like, okay, well, when we get to that stop sign, let's just run 200 more feet to that light right there. (46:06) That was all it took.
(46:07) Because his mind was set that this is where he stopped. (46:10) So for weeks, he'd been stopping at that stop sign, because that's what his mind told him was that as far as his body go. (46:14) Ran to that thing, you know, I hadn't seen for a couple weeks, he started running miles and miles after that, because it was so easy just for his that block that block to look like this massive concrete wall.
(46:23) And it was a little speed bump. (46:25) So when you set that up for that part, your mind's always going to tell you that thing. (46:28) But if you can just set the narrative that okay, I hear you.
(46:32) But let's just run to that next thing. (46:34) And then we ask ourself a question again. (46:36) And when you look at that allows you to go to that next part and be realistic with us because we get into the logical first, the irrational decision making, right?
(46:45) Most of the time, we're acting irrational being like, I just can't go anymore. (46:48) Well, you can you don't want to go anymore. (46:51) That's the truth of it.
(46:52) And I get it. (46:53) I get it. (46:53) I get it.
(46:54) So you know, I hear you. (46:55) But it's illogical about this. (46:56) Let's just go right there.
(46:57) And if you truly can't go anymore, we'll call it that.
Julian Hayes II
(47:01) Yeah. (47:01) And you know, with the running itself, I learned also that it's almost better to just not stop, even if you're just going super slow and jogging than it is to walking for me, because just starting and stopping was the toughest thing for me. (47:13) When I was just like, you know what, I'm just going to really slow down and keep moving instead of just stopping and then trying to walk and then go again, unless I just absolutely had to.
Jason Yarusi
(47:22) And you would call the like the like the the aid stations like in the middle of the night that are like nice and warm. (47:27) Those are like the graveyards. (47:29) Because like if you stop and go in there, like it's very hard for you to like wake back up from the dead and get out there.
(47:34) So you just don't go in there. (47:35) You see people go in there and be like, awesome, nice and warm in here. (47:38) I only have 27 miles to go.
(47:40) I think I'm good, right? (47:41) Because it's just like that moment of comfort creeps in instead of you just keep going, just keep going, right? (47:47) Because it's like the old truck, the old truck can go forever once it's going, but it's hard to get it going, right?
(47:51) And so when you're into those things, like anything, the second you stop, you have all the reasons not to start again.
Julian Hayes II
(47:57) And what does success mean to you?
Jason Yarusi
(48:00) I look at it is that I'm going to set great principles for my kids, they'll be able to make great decisions. (48:06) Right? (48:07) And I can't force on how they're going to choose, but I've at least given them guidance that when something comes up for them into the future, that they'll be able to look at that and have the acumen both in life and business to make a good choice.
Julian Hayes II
(48:22) Okay. (48:23) And when it comes to real estate right now is, I'm sure you get this question a lot. (48:28) Is now a good time to start getting into multifamily or do I wait and stuff?
(48:32) Because people are looking at interest rates and all that kind of stuff.
Jason Yarusi
(48:35) There's always opportunities in every market and you're never going to time the market. (48:39) And so if you can have cashflow, have long-term debt and have reserves, you're going to be successful in any market. (48:46) What usually happens is people wait for the market to bottom out and then they miss it because you never know when it bottoms out.
(48:52) And then it starts going up and then it gets too hot. (48:54) So you're trying to wait for the top to go off, right? (48:56) And then you don't buy.
(48:57) And then you're in this cycle where you just never take action, but there's opportunities in every market because you can use your knowledge to find good potential properties in all sides. (49:06) Now you have to ask, is space a good place? (49:09) Well, multifamily is traditionally, historically, a great asset class.
(49:12) It historically outperformed stocks and bonds. (49:15) It is very in need, right? (49:17) The supply versus demand.
(49:19) We cannot build enough housing. (49:20) We're never going to meet enough housing. (49:22) We haven't met it since 2007.
(49:24) We're not anywhere close, right? (49:25) So we're constantly going to be in a strong demand for multifamily housing. (49:30) We're not building workforce housing with the majority of American needs, right?
(49:33) So there's a lot of energy that are going to come to us. (49:35) All we're going to have a place with no end in sight.
Julian Hayes II
(49:40) Now, I've heard two different camps in terms of investing strategy. (49:44) I've heard some people say, invest in the area that you live in, that market area. (49:48) And then some people are just looking nationally and just whatever's good markets.
(49:53) What do you think about those two different points?
Jason Yarusi
(49:56) So they're both fine. (49:58) However, it really comes down to your core investing philosophy. (50:03) That's a market that can meet that core investing philosophy, right?
(50:07) And so if you are, then invest in your market. (50:09) But if you're not, don't go shock and approach in the US, go very dialed in to another city that does meet that investment philosophy. (50:17) Where people falter as they just, everything looks good everywhere, but nothing is actually good.
(50:23) And so you can't tell a good deal because you don't know. (50:26) Like you could be, I'm in Topeka, Kansas. (50:28) I have this great property, but you don't realize you're two blocks out of the good school zone or the path of progress is going the other way.
(50:34) You're one block out of a war zone, right? (50:36) So the more dialed you are into any market, that's where the niches are in the riches always. (50:42) It doesn't have to be where you live, but you can find another market and know it like the back of your hands.
(50:46) But I would say, be market specific anywhere that you are investing, but you can't invest everywhere.
Julian Hayes II
(50:53) Yeah. (50:53) I like that advice there. (50:55) What are you most excited about right now in life?
Jason Yarusi
(50:57) You know, family is fun. (51:00) It's fun watching the kids grow. (51:02) I'm excited about the real estate opportunities we have here in middle of Tennessee.
(51:05) I think this is a really bullish. (51:06) I think my team is just really fantastic. (51:09) They're just doing a tremendous job.
(51:11) They're helping on all levels and I'm seeing them really grow. (51:14) So I got a lot to be excited about.
Julian Hayes II
(51:16) Yeah. (51:17) And if people are interested in real estate and everything, how do you work with them? (51:22) What types of things do you do?
Jason Yarusi
(51:22) Yeah. (51:23) So two ways. (51:25) With Yarusi Holdings, we buy apartment buildings and we have investors that will invest alongside of us as part of those apartment buildings, as passive investors. (51:32) That's number one. (51:32) And number two is that we help mentor people that want to actively learn the process of buying apartment buildings over at 7 Figure Multifamily through a thing called Multifamily Live.
Julian Hayes II
(51:42) Okay. (51:42) And so when you say apartment building, that's the entire apartment complex, right?
Jason Yarusi
(51:46) Correct. (51:47) Correct. (51:47) So if there's an apartment complex that has 50 apartments in it or 200 apartments in it, 300 apartments in it, we buy those buildings and we make them better places to live by improving the operations.
(51:59) Overall, that will hopefully inhibit that the income will grow and we'll be able to moderate the expense, which makes the overall bottom line bigger, which helps to provide more cashflow for investors.
Julian Hayes II
(52:10) Okay. (52:11) So I hear this and if someone gets ahold of a couple of these, I mean, they're really good, but even just one or two of these, you can pretty much change the fortune and trajectory of your family when you're talking entire apartment complexes.
Jason Yarusi
(52:25) Yeah, that's correct. (52:26) Yeah. (52:26) You can really, and that's why patiently persistent and aggressively patient can really pay off in this world because the other side of this, if you can be patient and committed to it, can create a bunch of resources.
(52:42) But quick always seems better. (52:45) Yeah. (52:45) But the quick has to be repeatable.
(52:48) So if you're very transactional in nature, it's hard to sustain the patience, but you'll continually have to be transactional.
Julian Hayes II
(52:57) Yeah. (52:57) But it's like working on any large deal. (53:01) It's a bigger payoff, but it's more work up front, it sounds like.
Jason Yarusi
(53:05) Yep. (53:05) Correct. (53:06) Correct.
Julian Hayes II
(53:07) Okay. (53:07) But for the passive investor, so they allocate a certain amount of money into the holding, and is there a certain amount of percentage that comes back? (53:17) Is it guaranteed or anything?
(53:18) How does that go?
Jason Yarusi
(53:19) So a passive investor, they're going to invest usually anywhere between $50,000 up to a couple hundred thousand, depending, but usually the minimum is $50,000. (53:27) And they'll invest just solely as a passive investor. (53:30) Now, there is nothing guaranteed in this world, just like anything else, but they get a preferential return based on their investment.
(53:36) Historically, which history doesn't, of course, respond to be a form of what the future lies, but historically we've returned about 25% on money each and every year, historically since 2017. (53:49) So from that front, our past performance in lies to what we've done as part of our investments, but investors will come in, they will help fund the construction, the down payment, the closing costs and the fees for the project alongside us, we'll invest in those projects. (54:03) Our goal is that we're finding very in need buildings, properties in desirable areas with path of progress that we can execute a business plan to make it a more desirable property that can garner more rent, which of course can increase the income.
(54:17) And while at the same time putting in better management and operations, which can moderate the downturn of the expenses, and then with that have consistent cashflow coming from the building.
Julian Hayes II
(54:27) Yeah, those are both solid options, solid options. (54:29) And the last question here is, if someone comes up to you at a cafe and they ask, what are one to three things that I can start doing right now to start living 100? (54:40) What would you tell them?
Jason Yarusi
(54:42) What does that mean to you if you had the perfect life right now? (54:45) What would that be in one sentence? (54:48) Because we live 100 is for you to live your best life, your highest calling and transform where you are to where you want to be.
(54:53) But we can't know where we want to go unless we know what that actually means to us. (54:57) And so we break down the why of what it is, right? (55:00) So you say, okay, I want to have a million dollars.
(55:02) Well, why? (55:03) We may break that down and find that you need $146,000 a year. (55:08) That may, that's all you need.
(55:09) But somewhere you heard a million dollars. (55:11) Okay, cool. (55:11) You know, $146,000 to get the life you want.
(55:14) Let's work on that plan starting right now.
Julian Hayes II
(55:16) I love that. (55:17) It's running someone else's race and not knowing your own race. (55:21) And so I think that is a perfect way to culminate this.
(55:25) And this conversation flew by. (55:26) I really enjoyed this. (55:28) Where can listeners keep up with you?
Jason Yarusi
(55:30) Sure. (55:30) So I have the live 100 podcast with Jason Yarusi. (55:33) Find that on all the podcast platforms, Yarusi Holdings, where you can learn more about the real estate.
Julian Hayes II
(55:38) Okay. (55:38) And I will have all that in the show notes as well. (55:41) And so listeners out there, stay awesome, be limitless.
(55:43) And as always, go be the CEO of your health and your life. (55:46) Peace.
